About This Blog

This blog is primarily written by Deborah Elms, CEO and head of the Trade Show and Event Division of Imprinted Originals.

She is passionate about helping businesses, non-profit organizations and associations create and retain customers by exhibiting successfully at trade shows, sponsorships and other events.

This blog addresses “anything tradeshow or events” as well as related topics in marketing, sales and technology which will further our mission to support our clients’ success.


Imprinted Originals is a premier provider of portable and re-configurable tradeshow and event products (from banners through booths), experienced tradeshow graphic designers, promotional marketing materials, and targeted guidance, strategy and support services.

Our blog is dedicated, as we have been since 2002, to sharing useful strategies, information and tips – because exhibiting successfully requires a whole lot more than just buying a booth and showing up!