Tips On Healthy Airplane Travel For Tradeshow Warriors

Some tips on how to fend off and battle the “bugs” of airline travel, from the New York Times, including some obvious tips and reminders – and some unusual ones:

How Not to Get Sick From a Flight

Not all of these ideas are “well-grounded” perhaps, but some certainly are important reminders.

For instance, we probably cannot be [...]

Directors Chairs: Holiday Gift or A Way to Improve Tradeshow Results?

I’m only partly speaking tongue-in-cheek in suggesting a Directors Chair as a holiday gift. One of our clients, who finally replaced an endless stream of rentals with a portable display, received a chair the following holiday season from a grateful staff.

Such a “gift” to your sales or field marketing staff — or yourself, [...]

Could A Moat Destroy Your Tradeshow ROI?

BOOTH SETUP TIP

The Case of the Mysterious ROI-Destroying Moat

This happens all too often at trade shows, and it’s heartbreaking.  A simple but major mistake leads to disappointing results.

Here’s the situation:  a business spends good money to purchase a display and have it professionally designed  to catch the eye of its best prospects so they [...]

DO YOU HAVE YOUR HTTPS ON?

Just a quick non-exhibiting tip for all the road warriors out there on their way to or from tradeshows or conferences.

Never assume you are getting a secure connection using any public wi-fi network in an airport or coffee shop, that protects you from snoops nearby, when you access your email or other websites.

Signing up with [...]