Are QR codes just a fad — or on their way into the mainstream? How can you use them to turn that glance from a prospect into meaningful engagement at your next trade show, conference, and other face-to-face event and move them down your sales pipeline?
Here are my suggestions for both event organizers and exhibitors, [...]
The situations on this list, while presented with humor, lead to results which are anything but funny. If you cannot read through it without a glimmer of recognition — chances are that you are coming up short on achieving the tradeshow results you are looking for, including quality leads and new opportunities with existing clients.
STEP RIGHT UP …. TO A NEW LEVEL OF PRESENTATION!
Skillfully used banter, a winning personality, and an engaging manner are all tools the smiling woman uses to draw people into your booth.
Then she presents a carefully crafted demonstration of your new product or most profitable service – as she has at regular intervals, unflaggingly and [...]
Congratulations! You’re planning ahead on how to improve your trade show marketing.
Now. How to get prospects into your booth?
First, a few no-no’s we’ve mentioned in tips before:
Don’t create a moat between yourself and attendees with a table at the front.
Don’t let your staff sit down, huddle together or otherwise signal disinterest.
Don’t let a graphics [...]
Inspired by a trip to the largest promotional products tradeshow on the East Coast – ideas for more impact for YOUR brand at YOUR trade shows (besides the booth):
#1 – Electroluminescent Illuminated Branded Apparel
Definitely an “eye-catching” idea: a T-shirt or Cap branded with your logo in lights which flashes to the beat of [...]
Do you give away promotional items to visitors to your trade show booth? If you do, what should you give?
It has become such a commonplace that “something” should be given out at a show that all too often just “anything” is. In that case, it probably won’t do any good.
Let’s take a closer look.
First, why [...]