Using QR Codes For Trade Show/ Event Sales & Marketing

Are QR codes just a fad — or on their way into the mainstream? How can you use them to turn that glance from a prospect into meaningful engagement at your next trade show, conference, and other face-to-face event and move them down your sales pipeline?

Here are my suggestions for both event organizers and exhibitors,  [...]

Top 10 Signs You Need a New Tradeshow Booth

The situations on this list, while presented with humor, lead to results which are anything but funny. If you cannot read through it without a glimmer of recognition — chances are that you are coming up short on achieving the tradeshow results you are looking for, including quality leads and new opportunities with existing clients.

Unfortunately, [...]

USING PROFESSIONAL PRESENTERS TO ATTRACT QUALIFIED LEADS

STEP RIGHT UP …. TO A NEW LEVEL OF PRESENTATION!

Skillfully used banter, a winning personality, and an engaging manner are all tools the smiling woman uses to draw people into your booth.

Then she presents a carefully crafted demonstration of your new product or most profitable service – as she has at regular intervals, unflaggingly and [...]

HOW TO ATTRACT MORE ATTENDEES INTO YOUR BOOTH

Congratulations! You’re planning ahead on how to improve your trade show marketing.

Now.  How to get prospects into your booth?

First, a few no-no’s we’ve mentioned in tips before:

Don’t create a moat between yourself and attendees with a table at the front.
Don’t let your staff sit down, huddle together or otherwise signal disinterest.
Don’t let a graphics [...]

HOT PROMOTIONAL MARKETING TOOLS FOR TRADE SHOWS

Inspired by a trip to the largest promotional products tradeshow on the East Coast – ideas for more impact for YOUR brand at YOUR trade shows (besides the booth):

#1 – Electroluminescent Illuminated Branded Apparel

Definitely an “eye-catching” idea: a T-shirt or Cap branded with your logo in lights which flashes to the beat of [...]

PROMOTIONAL GIVEAWAYS - WHAT WORKS?

Do you give away promotional items to visitors to your trade show booth?  If you do, what should you give?

It has become such a commonplace that “something” should be given out at a show that all too often just “anything” is.  In that case, it probably won’t do any good.

Let’s take a closer look.

First, why [...]