It’s not really true that tradeshows go away for the summer and suddenly come to life in the fall. But folks might be excused for thinking that. Spring and Fall tend to be when the largest and most important industry shows are held, often featuring important marketing initiatives such as new product announcements or movement [...]
Which part of the iceberg is dangerous?
I often say to clients, and when presenting to tradeshow newbies: thinking about a tradeshow or conference in terms of “the day of” is like thinking about an iceberg in terms of what you see above the water.
It’s only the tip of what’s going on, and if you avoid [...]
Are QR codes just a fad — or on their way into the mainstream? How can you use them to turn that glance from a prospect into meaningful engagement at your next trade show, conference, and other face-to-face event and move them down your sales pipeline?
Here are my suggestions for both event organizers and exhibitors, [...]
I recently attended a presentation by sales expert Duane Cashin, which riveted the entrepreneurs at the TAB Long Island Prosperity Series on March 9th, 2010. (The Alternative Board is a peer advisory group for business owners.)
He spoke about “Sales in The New Normal” to a room eager to understand the new world as business [...]
“A goal without a plan is just a wish.” (Antoine de Saint-Exupery)
Experience seems to bear out the wisdom of this quote.
I’ve known people who set their sights on a “round the world trip of a lifetime” and succeeded, by determining the specific financial and logistical steps required and following them, even if it took months [...]
The Scene: Lugging a bag bulging with brochures and giveaways, a prospect heads towards you. Their glance roams your booth.
You have less than 10 seconds to catch their eye and convince them to stop. What do they see? Do your displays, brochures, promotional items, even the clothes you are wearing, carry a focused, coordinated message?
Trade shows give you the chance to meet new prospects, reinforce existing customer relationships, and expand product or brand awareness.
But let’s face it – trade shows also cost time, money and effort. When all of these are tight, you might be tempted to decide they just aren’t worth it.
Before you decide trade shows just aren’t [...]