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How Can You Handle Talkative Tom’s and Chatty Cathy’s? When you are at a tradeshow, convention or other event, your most valuable assets are time and focus. You need to invest them well to succeed, either as exhibitor or as attendee. Having tactics to help you disengage from conversations, at the right moment, is as important as [...] Which part of the iceberg is dangerous? I often say to clients, and when presenting to tradeshow newbies: thinking about a tradeshow or conference in terms of “the day of” is like thinking about an iceberg in terms of what you see above the water. It’s only the tip of what’s going on, and if you avoid [...] I’m only partly speaking tongue-in-cheek in suggesting a Directors Chair as a holiday gift. One of our clients, who finally replaced an endless stream of rentals with a portable display, received a chair the following holiday season from a grateful staff. Such a “gift” to your sales or field marketing staff — or yourself, [...] BOOTH SETUP TIP The Case of the Mysterious ROI-Destroying Moat This happens all too often at trade shows, and it’s heartbreaking. A simple but major mistake leads to disappointing results. Here’s the situation: a business spends good money to purchase a display and have it professionally designed to catch the eye of its best prospects so they [...] |
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