I recently attended The Women’s Breakfast for Champions, a networking program for Women Business Owners held by SCORE.
Branding and marketing expert Liz Goodgold of REDfire Branding spoke. She provided a handful of actionable steps to increase personal branding for owners of service businesses, but anyone who networks could take advantage of her pointers.
She started with [...]
What do other marketing professionals read when they are looking for input, advice and inspiration?
This question occurred to me one day, while reading one of my own favorite industry magazines. On the one hand, I wanted to share the good read I was enjoying — and I also wondered if there were other great resources [...]
I dropped my most verbose LinkedIn connection, a few months back now, and it’s been quite the relief. She started posting entries on LinkedIn, Twitter, Facebook and other social media sites using Twaitter.com.
The tool was not the problem, but how she used it.
Keeping Connected or Drowning Your Connections?
She automated her posts, most of them, using [...]
Are QR codes just a fad — or on their way into the mainstream? How can you use them to turn that glance from a prospect into meaningful engagement at your next trade show, conference, and other face-to-face event and move them down your sales pipeline?
Here are my suggestions for both event organizers and exhibitors, [...]
I recently attended a presentation by sales expert Duane Cashin, which riveted the entrepreneurs at the TAB Long Island Prosperity Series on March 9th, 2010. (The Alternative Board is a peer advisory group for business owners.)
He spoke about “Sales in The New Normal” to a room eager to understand the new world as business [...]
I attended a lunch today at the Long Island chapter of the Association of IT Professionals (AITP) that included great presentations by several professionals using and overseeing the use of social media in business and non-profits.
There were lots of great points, and several lists generated about types of social media products and the tools to [...]
There’s more to LinkedIn than a static database of job titles and historical information. It’s also a resource to deepen new and existing relationships.
Tell Us About Yourself – Today
You can use LinkedIn to communicate “out” about yourself, not just about what happened in the past – but what is happening today: your interests, your activities [...]
