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Psst! Want a great way to get your prospects at trade shows to “take a closer look” at your software demo or product information?
In the hands-on world we live in, it’s not enough to tell your prospects what you can do for them, even in B2B marketing and sales. You must show them [...] It’s not really true that tradeshows go away for the summer and suddenly come to life in the fall. But folks might be excused for thinking that. Spring and Fall tend to be when the largest and most important industry shows are held, often featuring important marketing initiatives such as new product announcements or movement [...] Do you know what the 3 “jobs” of a tradeshow booth are? If you don’t, you may end up with disappointing results, even if you think your booth looks great! If you learn what these 3 jobs of booths are – and work with a designer with large-format design experience who can [...] Expo, conference and tradeshow organizers – do you really want to help prove that “tradeshows don’t work”? As I tell people “it’s very easy to prove that ‘tradeshows don’t work’ – you simply do what most people do: don’t plan in advance, show up without pre-show marketing or training, and expect miracles”. On the other hand, tradeshows [...] Are you considering exhibiting in a 10×20 or 20×20 foot booth space at an upcoming trade show? Do you wonder how to make the best use of this size tradeshow exhibit space to garner more attention and better results, and not just spend more money? Here’s why some of our clients chose to step up from [...] There are exciting new graphic design options for the Xpresssions Snap tension fabric tradeshow booth and event display systems from Imprinted Originals! In addition to full color tension fabric panels in Square, Rectangular, and Diamond shapes, we now offer: Sheer fabric panels Any shape can be printed on either original [...] How Can You Handle Talkative Tom’s and Chatty Cathy’s? When you are at a tradeshow, convention or other event, your most valuable assets are time and focus. You need to invest them well to succeed, either as exhibitor or as attendee. Having tactics to help you disengage from conversations, at the right moment, is as important as [...] |
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