It’s not really true that tradeshows go away for the summer and suddenly come to life in the fall. But folks might be excused for thinking that. Spring and Fall tend to be when the largest and most important industry shows are held, often featuring important marketing initiatives such as new product announcements or movement [...]
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Which part of the iceberg is dangerous? I often say to clients, and when presenting to tradeshow newbies: thinking about a tradeshow or conference in terms of “the day of” is like thinking about an iceberg in terms of what you see above the water. It’s only the tip of what’s going on, and if you avoid [...] Tip of the Iceberg Are you new to tradeshows or having a tough time getting the results you’re looking for? Success starts with understanding one key secret: the time spent at the show is only the tip of the iceberg. Success or failure depends on what you do after and – especially – before the show. Exhibitors with [...] Trade shows give you the chance to meet new prospects, reinforce existing customer relationships, and expand product or brand awareness. But let’s face it – trade shows also cost time, money and effort. When all of these are tight, you might be tempted to decide they just aren’t worth it. Before you decide trade shows just aren’t [...] Do you care about the environment? As well as your budget? If you’re like many, you want to say yes to both, and yet believe you must make trade-offs between “being green” and “saving money” when it comes to trade shows and events. There is a lot you can do that is “eco-friendly” without extra cost. Even [...] Do you give away promotional items to visitors to your trade show booth? If you do, what should you give? It has become such a commonplace that “something” should be given out at a show that all too often just “anything” is. In that case, it probably won’t do any good. Let’s take a closer look. First, why [...] There’s an awful lot to learn about what to do “at the show”, and most of it depends on planning and preparation in advance. Here’s a Tradeshow 101 list of 10 “Do” and 10 “Don’t” tips: DO’S FOR THE TRADE SHOW EXHIBITOR: Set up clear goals for the show. Your marketing materials should be focused on your [...] |
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