Comments for Trade Show Exhibiting Success http://www.imprintedoriginals.com/blog HIGH VISIBILITY MADE EASY by: Imprinted Originals Wed, 05 Sep 2012 23:23:56 -0400 http://wordpress.org/?v=2.8.2 hourly 1 Comment on ECO-FRIENDLY AND “GREEN” PROMOTIONAL PRODUCTS by What's Up? Tradeshow Giveaways - New Promo Product Ideas | Trade Show Exhibiting Success http://www.imprintedoriginals.com/blog/?p=435&cpage=1#comment-1161 What's Up? Tradeshow Giveaways - New Promo Product Ideas | Trade Show Exhibiting Success Wed, 05 Sep 2012 23:23:56 +0000 http://www.imprintedoriginals.com/blog/?p=435#comment-1161 [...] ECO-FRIENDLY AND “GREEN” PROMOTIONAL PRODUCTS [...] [...] ECO-FRIENDLY AND “GREEN” PROMOTIONAL PRODUCTS [...]

]]> Comment on PROMOTIONAL GIVEAWAYS – WHAT WORKS? by What's Up? Tradeshow Giveaways - New Promo Product Ideas | Trade Show Exhibiting Success http://www.imprintedoriginals.com/blog/?p=83&cpage=1#comment-1160 What's Up? Tradeshow Giveaways - New Promo Product Ideas | Trade Show Exhibiting Success Wed, 05 Sep 2012 23:23:32 +0000 http://www.imprintedoriginals.com/blog/?p=83#comment-1160 [...] PROMOTIONAL GIVEAWAYS – WHAT WORKS? [...] [...] PROMOTIONAL GIVEAWAYS – WHAT WORKS? [...]

]]> Comment on Tradeshows Do Work If Exhibitors Get Training & Organizers Should Help by Chiko http://www.imprintedoriginals.com/blog/?p=1073&cpage=1#comment-1114 Chiko Tue, 17 Jul 2012 17:13:18 +0000 http://www.imprintedoriginals.com/blog/?p=1073#comment-1114 I think getting an intiial feel for the estimated ROI for a show, so you can quickly determine relative value from show to show, is especially important with longer B2B sales cycles, where an exhibitor will have to do next year's trade show budget before they get actual sales data to calculate their ROI. However, I think basing ROI using an average close rate for qualified leads can have its drawbacks. I've been at shows where attendees expressed enough interest to be considered qualified, yet the close rate was much lower than expected, while other shows maintained a good close rate. Why is that? I think that some shows do a better job at bringing in truly qualified buyers than others, or in some vertical market shows exhibitors can have a better fit with the attendees. For example, I dropped one vertical market show when we tracked the previous year's show and found we had zero sales from 40 leads. On the plus side, I've seen a show where the average sale was more than double our overall average sale. That can push that show's actual ROI significantly higher. So I think to get a true measure, you really do have to follow up with your trade show leads to find out which ones bought, and how much they bought. Then you can find out your true ROI. I think getting an intiial feel for the estimated ROI for a show, so you can quickly determine relative value from show to show, is especially important with longer B2B sales cycles, where an exhibitor will have to do next year’s trade show budget before they get actual sales data to calculate their ROI.
However, I think basing ROI using an average close rate for qualified leads can have its drawbacks. I’ve been at shows where attendees expressed enough interest to be considered qualified, yet the close rate was much lower than expected, while other shows maintained a good close rate. Why is that? I think that some shows do a better job at bringing in truly qualified buyers than others, or in some vertical market shows exhibitors can have a better fit with the attendees. For example, I dropped one vertical market show when we tracked the previous year’s show and found we had zero sales from 40 leads. On the plus side, I’ve seen a show where the average sale was more than double our overall average sale. That can push that show’s actual ROI significantly higher. So I think to get a true measure, you really do have to follow up with your trade show leads to find out which ones bought, and how much they bought. Then you can find out your true ROI.

]]> Comment on Do You Have Over-active Self-centered Social Media Spigot Disease? by Jennifer Beever http://www.imprintedoriginals.com/blog/?p=934&cpage=1#comment-1066 Jennifer Beever Mon, 19 Mar 2012 17:05:37 +0000 http://www.imprintedoriginals.com/blog/?p=934#comment-1066 Deborah, I so agree. For the most part, my contacts don't spam their Tweets to LinkedIn too badly. But, boy do you sure notice it when they do! I am about to hide someone's automated Tweets - they have managed to set up some automated feed and it is terrible. I try for 2-3 status updates a week. One of my colleagues mentioned that he gets notices about status updates by email and reviews them on the weekend. If I spammed my LinkedIn contacts with a high frequency of updates, he would be overwhelmed. Deborah, I so agree. For the most part, my contacts don’t spam their Tweets to LinkedIn too badly. But, boy do you sure notice it when they do! I am about to hide someone’s automated Tweets – they have managed to set up some automated feed and it is terrible.

I try for 2-3 status updates a week. One of my colleagues mentioned that he gets notices about status updates by email and reviews them on the weekend. If I spammed my LinkedIn contacts with a high frequency of updates, he would be overwhelmed.

]]> Comment on Do You Have Over-active Self-centered Social Media Spigot Disease? by Jonathan Branca http://www.imprintedoriginals.com/blog/?p=934&cpage=1#comment-1041 Jonathan Branca Fri, 24 Feb 2012 14:55:52 +0000 http://www.imprintedoriginals.com/blog/?p=934#comment-1041 Great stuff Deborah. Seems like she doesn't quite understand the point of social. I heard a good quote recently, that we "need to start using these platforms not as a megaphone, but as a telephone." Treat it like a cocktail party, ask questions, be curious, engage. The 80/20 rule applies--80% questions and comments / 20% promotion. If it doesn't feel like there's a real person behind the messaging, it won't get any return. At least not from me. Thanks for sharing! Great stuff Deborah. Seems like she doesn’t quite understand the point of social. I heard a good quote recently, that we “need to start using these platforms not as a megaphone, but as a telephone.” Treat it like a cocktail party, ask questions, be curious, engage. The 80/20 rule applies–80% questions and comments / 20% promotion. If it doesn’t feel like there’s a real person behind the messaging, it won’t get any return. At least not from me. Thanks for sharing!

]]> Comment on ELEMENTS OF TRADESHOW PLANNING by Look Past the Iceberg's Tip: Tradeshow Planning for Success | Exhibiting Success http://www.imprintedoriginals.com/blog/?p=202&cpage=1#comment-1017 Look Past the Iceberg's Tip: Tradeshow Planning for Success | Exhibiting Success Thu, 13 Oct 2011 20:34:46 +0000 http://www.imprintedoriginals.com/blog/?p=202#comment-1017 [...] Elements of Tradeshow Planning [...] [...] Elements of Tradeshow Planning [...]

]]> Comment on Marketing Pros Share Top Marketing, Tech & Business Sources by Marketing: What are the best media resources for B2B marketing professionals, especially in tech arena? - Quora http://www.imprintedoriginals.com/blog/?p=937&cpage=1#comment-1013 Marketing: What are the best media resources for B2B marketing professionals, especially in tech arena? - Quora Wed, 05 Oct 2011 04:30:28 +0000 http://www.imprintedoriginals.com/blog/?p=937#comment-1013 [...] and published here: "Marketing Pros Share Top Marketing, Tech & Business Sources": http://www.imprintedoriginals.co...Comment downvoted • 9:30pmCannot add reply if you are logged out.9:30pm  Add [...] [...] and published here: "Marketing Pros Share Top Marketing, Tech & Business Sources": http://www.imprintedoriginals.co…Comment downvoted • 9:30pmCannot add reply if you are logged out.9:30pm  Add [...]

]]> Comment on USING PROFESSIONAL PRESENTERS TO ATTRACT QUALIFIED LEADS by What does it feel like to be a booth babe? - Quora http://www.imprintedoriginals.com/blog/?p=170&cpage=1#comment-707 What does it feel like to be a booth babe? - Quora Tue, 02 Aug 2011 01:09:50 +0000 http://www.imprintedoriginals.com/blog/?p=170#comment-707 [...] babe" though I am sure she gets confused with one -- so you may get some of your answers here: http://www.imprintedoriginals.co...This answer .Please specify the necessary improvements. Edit Link Text Show answer summary [...] [...] babe" though I am sure she gets confused with one — so you may get some of your answers here: http://www.imprintedoriginals.co…This answer .Please specify the necessary improvements. Edit Link Text Show answer summary [...]

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