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To Exhibit or Not To Exhibit? Sometimes, people reconsider exhibiting at trade shows during economic downturns, either to ‘cut costs’ or out of concern that ‘fewer people are attending, so it won’t be worth our while’. Let’s start by remembering the fundamental reasons why trade shows and events are key to marketing and sales: Trade shows and events [...] Trade shows serve two main purposes: reinforcing relationships with businesses that already know you, and introducing yourself to new prospects. In this tipsheet, we look at five critical inputs to choosing the “right” trade shows. We also provide links to help you look for them online. Critical Decision Inputs 1. Your Business Or Sales Goals: What is your [...] The best way to find out about Trade Shows, Conferences and and other events is to ask. Check with your best customers about the “must attend” events in their industry. Reading their trade journals will also tip you off to educational, networking and other events where you can present or sponsor. You can also use these online [...] |
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