Preparing the Lead Card, AKA the Customer or Prospect Survey
Is there a “most important moment” at trade shows – a time when a mistake will hurt the most?
Obviously if you do not even exhibit, you will not meet anyone. And if your booth is not designed properly, very few will stop.
But the “rubbber meets the [...]
We’re often asked about the timing for planning for trade shows.
Use the following template as a guideline. Your actual timeline – and checklist – for each show will vary depending on its size, location, type and importance.
Long-range planning (annual)
Define overall trade show strategy based on corporate goals
Determine which shows will help achieve that strategy