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The Scene: Lugging a bag bulging with brochures and giveaways, a prospect heads towards you. Their glance roams your booth. You have less than 10 seconds to catch their eye and convince them to stop. What do they see? Do your displays, brochures, promotional items, even the clothes you are wearing, carry a focused, coordinated message? If [...] Trade shows give you the chance to meet new prospects, reinforce existing customer relationships, and expand product or brand awareness. But let’s face it – trade shows also cost time, money and effort. When all of these are tight, you might be tempted to decide they just aren’t worth it. Before you decide trade shows just aren’t [...] |
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