RGB, CMYK, and PMS – Trying to Capture Color in a Code
If you tell me you want a green table throw, a green backdrop, or even a green logo — how will I know which color you mean? Even if you give me a standard description, like “Kelly Green”, how can you be sure [...]
BOOTH SETUP TIP
The Case of the Mysterious ROI-Destroying Moat
This happens all too often at trade shows, and it’s heartbreaking. A simple but major mistake leads to disappointing results.
Here’s the situation: a business spends good money to purchase a display and have it professionally designed to catch the eye of its best prospects so they [...]