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RGB, CMYK, and PMS – Trying to Capture Color in a Code If you tell me you want a green table throw, a green backdrop, or even a green logo — how will I know which color you mean? Even if you give me a standard description, like “Kelly Green”, how can you be sure [...] BOOTH SETUP TIP The Case of the Mysterious ROI-Destroying Moat This happens all too often at trade shows, and it’s heartbreaking. A simple but major mistake leads to disappointing results. Here’s the situation: a business spends good money to purchase a display and have it professionally designed to catch the eye of its best prospects so they [...] |
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