Ready for Fall Tradeshows? An Exhibit Manager Checklist

It’s not really true that tradeshows go away for the summer and suddenly come to life in the fall. But folks might be excused for thinking that. Spring and Fall tend to be when the largest and most important industry shows are held, often featuring important marketing initiatives such as new product announcements or movement [...]

A Tradeshow Booth's 3 Jobs: Proper Design Leads to Success

Do you know what the 3 “jobs” of a tradeshow booth are? If you don’t, you may end up with disappointing results, even if you think your booth looks great!

If you learn what these 3 jobs of booths are – and work with a designer with large-format design experience who can [...]