High Impact Exhibiting: Draw Crowds and New Business at your Next Event or Tradeshow — a workshop presented by SMPS Long Island as part of its Marketing Tools Series
Whether you’re a new or veteran exhibitor, you will learn how to take advantage of event sponsorships and tradeshows.
Avoid making the 10 biggest mistakes of exhibiting
Discover how [...]
Useful tips for traveling road warriors in the tradeshow, convention and event marketing worlds – from the New York Times:
Packing Tips From Travel Pros
Do you have additional hints to share?
Just a quick non-exhibiting tip for all the road warriors out there on their way to or from tradeshows or conferences.
Never assume you are getting a secure connection using any public wi-fi network in an airport or coffee shop, that protects you from snoops nearby, when you access your email or other websites.
Signing up with [...]
I recently attended a presentation by sales expert Duane Cashin, which riveted the entrepreneurs at the TAB Long Island Prosperity Series on March 9th, 2010. (The Alternative Board is a peer advisory group for business owners.)
He spoke about “Sales in The New Normal” to a room eager to understand the new world as business [...]
Tip of the Iceberg
Are you new to tradeshows or having a tough time getting the results you’re looking for?
Success starts with understanding one key secret: the time spent at the show is only the tip of the iceberg. Success or failure depends on what you do after and – especially – before the show.
Exhibitors with [...]
Inspired by a trip to the largest promotional products tradeshow on the East Coast – ideas for more impact for YOUR brand at YOUR trade shows (besides the booth):
#1 – Electroluminescent Illuminated Branded Apparel
Definitely an “eye-catching” idea: a T-shirt or Cap branded with your logo in lights which flashes to the beat of [...]