Expo, conference and tradeshow organizers – do you really want to help prove that “tradeshows don’t work”?
As I tell people “it’s very easy to prove that ‘tradeshows don’t work’ – you simply do what most people do: don’t plan in advance, show up without pre-show marketing or training, and expect miracles”.
On the other hand, tradeshows [...]
How Can You Handle Talkative Tom’s and Chatty Cathy’s?
When you are at a tradeshow, convention or other event, your most valuable assets are time and focus. You need to invest them well to succeed, either as exhibitor or as attendee.
Having tactics to help you disengage from conversations, at the right moment, is as important as [...]
Which part of the iceberg is dangerous?
I often say to clients, and when presenting to tradeshow newbies: thinking about a tradeshow or conference in terms of “the day of” is like thinking about an iceberg in terms of what you see above the water.
It’s only the tip of what’s going on, and if you avoid [...]
BOOTH SETUP TIP
The Case of the Mysterious ROI-Destroying Moat
This happens all too often at trade shows, and it’s heartbreaking. A simple but major mistake leads to disappointing results.
Here’s the situation: a business spends good money to purchase a display and have it professionally designed to catch the eye of its best prospects so they [...]
I recently attended a presentation by sales expert Duane Cashin, which riveted the entrepreneurs at the TAB Long Island Prosperity Series on March 9th, 2010. (The Alternative Board is a peer advisory group for business owners.)
He spoke about “Sales in The New Normal” to a room eager to understand the new world as business [...]