Do you know what the 3 “jobs” of a tradeshow booth are? If you don’t, you may end up with disappointing results, even if you think your booth looks great!
If you learn what these 3 jobs of booths are – and work with a designer with large-format design experience who can [...]
The situations on this list, while presented with humor, lead to results which are anything but funny. If you cannot read through it without a glimmer of recognition — chances are that you are coming up short on achieving the tradeshow results you are looking for, including quality leads and new opportunities with existing clients.
RGB, CMYK, and PMS – Trying to Capture Color in a Code
If you tell me you want a green table throw, a green backdrop, or even a green logo — how will I know which color you mean? Even if you give me a standard description, like “Kelly Green”, how can you be sure [...]
Deborah Elms, CEO of Imprinted Originals, will be co-presenting at the HIA (Hauppauge Industrial Association)’s Pre-Trade Show Seminar on April 28th.
Her topic will be “Effective Exhibiting – Designing Your Graphics and Setting Up Your Booth For Success”.
Other presenters will include: Arthur Germain, Principal & Chief Brandteller- Communication Strategy Group & Rich Isaac, President- Sandler [...]
There’s a lot to designing a tradeshow display. Start by understanding these 5 key points, and you’ll be on your way to a better discussion with your large format graphic designer.
Key #1: “Seize the Moment”
Three to six seconds. That’s how long it takes for someone to walk past your booth. A well-designed booth will actually [...]