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Do you know what the 3 “jobs” of a tradeshow booth are? If you don’t, you may end up with disappointing results, even if you think your booth looks great! If you learn what these 3 jobs of booths are – and work with a designer with large-format design experience who can [...] The situations on this list, while presented with humor, lead to results which are anything but funny. If you cannot read through it without a glimmer of recognition — chances are that you are coming up short on achieving the tradeshow results you are looking for, including quality leads and new opportunities with existing clients. Unfortunately, [...] RGB, CMYK, and PMS – Trying to Capture Color in a Code If you tell me you want a green table throw, a green backdrop, or even a green logo — how will I know which color you mean? Even if you give me a standard description, like “Kelly Green”, how can you be sure [...] Deborah Elms, CEO of Imprinted Originals, will be co-presenting at the HIA (Hauppauge Industrial Association)’s Pre-Trade Show Seminar on April 28th. Her topic will be “Effective Exhibiting – Designing Your Graphics and Setting Up Your Booth For Success”. Other presenters will include: Arthur Germain, Principal & Chief Brandteller- Communication Strategy Group & Rich Isaac, President- Sandler [...] There’s a lot to designing a tradeshow display. Start by understanding these 5 key points, and you’ll be on your way to a better discussion with your large format graphic designer. Key #1: “Seize the Moment” |
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