Are QR codes just a fad — or on their way into the mainstream? How can you use them to turn that glance from a prospect into meaningful engagement at your next trade show, conference, and other face-to-face event and move them down your sales pipeline?
Here are my suggestions for both event organizers and exhibitors, [...]
The situations on this list, while presented with humor, lead to results which are anything but funny. If you cannot read through it without a glimmer of recognition — chances are that you are coming up short on achieving the tradeshow results you are looking for, including quality leads and new opportunities with existing clients.
“A goal without a plan is just a wish.” (Antoine de Saint-Exupery)
Experience seems to bear out the wisdom of this quote.
I’ve known people who set their sights on a “round the world trip of a lifetime” and succeeded, by determining the specific financial and logistical steps required and following them, even if it took months [...]
There are only three important things to remember after a show:
TURNING LEADS INTO CONTACTS and RELATIONSHIPS INTO SALES
Fact: 89% of exhibitors go with the intention of gathering leads, but only 21% of the leads are followed up on. Don’t let this happen to you!
Unless you went in the interests of winning a [...]
Preparing the Lead Card, AKA the Customer or Prospect Survey
Is there a “most important moment” at trade shows – a time when a mistake will hurt the most?
Obviously if you do not even exhibit, you will not meet anyone. And if your booth is not designed properly, very few will stop.
But the “rubbber meets the [...]