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I recently attended The Women’s Breakfast for Champions, a networking program for Women Business Owners held by SCORE. Branding and marketing expert Liz Goodgold of REDfire Branding spoke. She provided a handful of actionable steps to increase personal branding for owners of service businesses, but anyone who networks could take advantage of her pointers. She started with [...] RGB, CMYK, and PMS – Trying to Capture Color in a Code If you tell me you want a green table throw, a green backdrop, or even a green logo — how will I know which color you mean? Even if you give me a standard description, like “Kelly Green”, how can you be sure [...] Tip of the Iceberg Are you new to tradeshows or having a tough time getting the results you’re looking for? Success starts with understanding one key secret: the time spent at the show is only the tip of the iceberg. Success or failure depends on what you do after and – especially – before the show. Exhibitors with [...] |
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