I recently attended The Women’s Breakfast for Champions, a networking program for Women Business Owners held by SCORE.
Branding and marketing expert Liz Goodgold of REDfire Branding spoke. She provided a handful of actionable steps to increase personal branding for owners of service businesses, but anyone who networks could take advantage of her pointers.
She started with [...]
RGB, CMYK, and PMS – Trying to Capture Color in a Code
If you tell me you want a green table throw, a green backdrop, or even a green logo — how will I know which color you mean? Even if you give me a standard description, like “Kelly Green”, how can you be sure [...]
Tip of the Iceberg
Are you new to tradeshows or having a tough time getting the results you’re looking for?
Success starts with understanding one key secret: the time spent at the show is only the tip of the iceberg. Success or failure depends on what you do after and – especially – before the show.
Exhibitors with [...]