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Expo, conference and tradeshow organizers – do you really want to help prove that “tradeshows don’t work”? As I tell people “it’s very easy to prove that ‘tradeshows don’t work’ – you simply do what most people do: don’t plan in advance, show up without pre-show marketing or training, and expect miracles”. On the other hand, tradeshows [...] Tip of the Iceberg Are you new to tradeshows or having a tough time getting the results you’re looking for? Success starts with understanding one key secret: the time spent at the show is only the tip of the iceberg. Success or failure depends on what you do after and – especially – before the show. Exhibitors with [...] The Scene: Lugging a bag bulging with brochures and giveaways, a prospect heads towards you. Their glance roams your booth. You have less than 10 seconds to catch their eye and convince them to stop. What do they see? Do your displays, brochures, promotional items, even the clothes you are wearing, carry a focused, coordinated message? If [...] There’s an awful lot to learn about what to do “at the show”, and most of it depends on planning and preparation in advance. Here’s a Tradeshow 101 list of 10 “Do” and 10 “Don’t” tips: DO’S FOR THE TRADE SHOW EXHIBITOR: Set up clear goals for the show. Your marketing materials should be focused on your [...] We’re often asked about the timing for planning for trade shows. Use the following template as a guideline. Your actual timeline – and checklist – for each show will vary depending on its size, location, type and importance. Long-range planning (annual) Define overall trade show strategy based on corporate goals |
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