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Expo, conference and tradeshow organizers – do you really want to help prove that “tradeshows don’t work”? As I tell people “it’s very easy to prove that ‘tradeshows don’t work’ – you simply do what most people do: don’t plan in advance, show up without pre-show marketing or training, and expect miracles”. On the other hand, tradeshows [...] Congratulations! You’re planning ahead on how to improve your trade show marketing. Now. How to get prospects into your booth? First, a few no-no’s we’ve mentioned in tips before: Don’t create a moat between yourself and attendees with a table at the front. Inspired by a trip to the largest promotional products tradeshow on the East Coast – ideas for more impact for YOUR brand at YOUR trade shows (besides the booth): #1 – Electroluminescent Illuminated Branded Apparel Definitely an “eye-catching” idea: a T-shirt or Cap branded with your logo in lights which flashes to the beat of [...] |
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