Expo, conference and tradeshow organizers – do you really want to help prove that “tradeshows don’t work”?
As I tell people “it’s very easy to prove that ‘tradeshows don’t work’ – you simply do what most people do: don’t plan in advance, show up without pre-show marketing or training, and expect miracles”.
On the other hand, tradeshows [...]
Are you considering exhibiting in a 10×20 or 20×20 foot booth space at an upcoming trade show? Do you wonder how to make the best use of this size tradeshow exhibit space to garner more attention and better results, and not just spend more money?
Here’s why some of our clients chose to step up from [...]
The Aura, a free-standing 3D lightbox with double-sided graphics, creates an unforgettable marketing showcase.
Use as part of a tradeshow booth, retail environment, or installation at a school, museum or corporate lobby to replace or supplement traditional structures at a much lower price point.
Created using brilliant Trifab dye sublimated tension fabric, finished aluminum extrusions, [...]
High Impact Exhibiting: Draw Crowds and New Business at your Next Event or Tradeshow — a workshop presented by SMPS Long Island as part of its Marketing Tools Series
Whether you’re a new or veteran exhibitor, you will learn how to take advantage of event sponsorships and tradeshows.
Avoid making the 10 biggest mistakes of exhibiting
Discover how [...]
When is green not green?
Recently a client told me about a “green product” tradeshow for businesses to showcase for purchasing agents at a large local governmental facility.
When I wrote for information about participating, I received a reply that said that, based on our website, our products are not green. I was flabbergasted. Then I realized, [...]
Useful tips for traveling road warriors in the tradeshow, convention and event marketing worlds – from the New York Times:
Packing Tips From Travel Pros
Do you have additional hints to share?