It’s not really true that tradeshows go away for the summer and suddenly come to life in the fall. But folks might be excused for thinking that. Spring and Fall tend to be when the largest and most important industry shows are held, often featuring important marketing initiatives such as new product announcements or movement [...]
Are you considering exhibiting in a 10×20 or 20×20 foot booth space at an upcoming trade show? Do you wonder how to make the best use of this size tradeshow exhibit space to garner more attention and better results, and not just spend more money?
Here’s why some of our clients chose to step up from [...]
Which part of the iceberg is dangerous?
I often say to clients, and when presenting to tradeshow newbies: thinking about a tradeshow or conference in terms of “the day of” is like thinking about an iceberg in terms of what you see above the water.
It’s only the tip of what’s going on, and if you avoid [...]
Deborah Elms, CEO of Imprinted Originals, will be co-presenting at the HIA (Hauppauge Industrial Association)’s Pre-Trade Show Seminar on April 28th.
Her topic will be “Effective Exhibiting – Designing Your Graphics and Setting Up Your Booth For Success”.
Other presenters will include: Arthur Germain, Principal & Chief Brandteller- Communication Strategy Group & Rich Isaac, President- Sandler [...]
Workshop: ” How to make the most of your Trade Show Experience”
Learn tips and traps in preparation for exhibiting at the SCWBEC Exposition and other tradeshows. Bring questions!
Organization: Suffolk County Women’s Business Enterprise Coalition
Speaker: Deborah Elms, CEO, Imprinted Originals
Date: February 11, 2010 from 10:15 – 11:30
More information: http://www.scwbec.org
Postponed due to snow: February 25, 2010
“A goal without a plan is just a wish.” (Antoine de Saint-Exupery)
Experience seems to bear out the wisdom of this quote.
I’ve known people who set their sights on a “round the world trip of a lifetime” and succeeded, by determining the specific financial and logistical steps required and following them, even if it took months [...]
STEP RIGHT UP …. TO A NEW LEVEL OF PRESENTATION!
Skillfully used banter, a winning personality, and an engaging manner are all tools the smiling woman uses to draw people into your booth.
Then she presents a carefully crafted demonstration of your new product or most profitable service – as she has at regular intervals, unflaggingly and [...]