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Which part of the iceberg is dangerous? I often say to clients, and when presenting to tradeshow newbies: thinking about a tradeshow or conference in terms of “the day of” is like thinking about an iceberg in terms of what you see above the water. It’s only the tip of what’s going on, and if you avoid [...] Within the last 8 days, I was both an attendee - at the key annual tradeshow for the tradeshow industry, Exhibitor2011, and an exhibitor – at the SCWBEC Expo, a local show of women business owners. As different as the shows were, what they had in common is what makes tradeshows so [...] BOOTH SETUP TIP The Case of the Mysterious ROI-Destroying Moat This happens all too often at trade shows, and it’s heartbreaking. A simple but major mistake leads to disappointing results. Here’s the situation: a business spends good money to purchase a display and have it professionally designed to catch the eye of its best prospects so they [...] I recently attended a presentation by sales expert Duane Cashin, which riveted the entrepreneurs at the TAB Long Island Prosperity Series on March 9th, 2010. (The Alternative Board is a peer advisory group for business owners.) He spoke about “Sales in The New Normal” to a room eager to understand the new world as business [...] Deborah Elms, CEO of Imprinted Originals, will be co-presenting at the HIA (Hauppauge Industrial Association)’s Pre-Trade Show Seminar on April 28th. Her topic will be “Effective Exhibiting – Designing Your Graphics and Setting Up Your Booth For Success”. Other presenters will include: Arthur Germain, Principal & Chief Brandteller- Communication Strategy Group & Rich Isaac, President- Sandler [...] Trade shows give you the chance to meet new prospects, reinforce existing customer relationships, and expand product or brand awareness. But let’s face it – trade shows also cost time, money and effort. When all of these are tight, you might be tempted to decide they just aren’t worth it. Before you decide trade shows just aren’t [...] Do you give away promotional items to visitors to your trade show booth? If you do, what should you give? It has become such a commonplace that “something” should be given out at a show that all too often just “anything” is. In that case, it probably won’t do any good. Let’s take a closer look. First, why [...] |
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