The situations on this list, while presented with humor, lead to results which are anything but funny. Unfortunately, we have seen (and corrected) every one of these mistakes over the last 15 years!
If you can’t read through it without a glimmer of recognition — chances are you are coming up short on achieving the trade show results you are looking for.
Top 10 Signs You Might Need a New Booth
We’ll work our way up from number 10 in classic late-night TV Top 10 List fashion.
#10 A sure sign you need to get a new booth is when you have clients saying “You do that?” even after just seeing you at the trade show where you announced a new product or service.
#9 A sign it’s past time for a revamp is when your booth sports a color scheme — and logo — that’s been changed, at least twice, since.
#8 You might be ready for a new booth if you’ve gotten tired of watching your competitors essentially open their arms and put their booth up in two minutes when it takes you an hour or two and a ladder.
Or your competitors have one of the hybrid fabric and extrusion models that only look like they require paying for labor from the general contractor, and you are paying for setup, with overtime too.
#7 A sign the timing is perfect for a new booth is you’ve just made a big move like purchasing another company or snagging some major clients, and you want to step up the style of your display to replace the same-old, same-old pop up you’ve relied on for years.
#6 An obvious sign is when your boss finally admits that his wife’s nephew did the design for a school project. Or your marketing agency designed it when they did your brochures — and they look exactly the same, only the brochures work and the trade show booth design does not.
(Hint: you’re not saving money by using someone who does not know how to create impact with trade show graphics. You will have to pay to replace them to get the results you are looking for!)
#5 A painful sign (and maybe no one is telling you) is when your sales people or field marketing reps won’t put up the display you think they’re using. It weighs more than they do or is so difficult to set up, it cuts into their face time with prospects. Or they have decided it requires too much effort to explain its message, and the inflexible booth layout does not allow easy adaptation for their specific audiences or product lines.
#4 Another reason it could be time to reconsider your booth design is when people keep asking if you’re a startup — and you’re not. Or you are a startup with great new ideas and everyone sees the same stock photographs they see on other booths, so they don’t pay any attention to you.
#3 You know you need to get out of a rut when you get lost coming back from the bathroom, or prospects ask for help in finding your company. This means, your booth looks too much like everyone else’s, your company name or tagline does not stand out, and even you can’t read most of its overly small print when you’re standing next to it.
#2 A truly bad sign that you need a new booth is — it’s not doing its job. Instead of connecting with leads pre-qualified by its message, you end up talking to the wrong people.
And the #1 most obvious and most worrisome sign that you need a new booth is when people pause, stare at your display, then look at you and ask, “So what is it you do anyway?”
Do you find yourself agreeing — or even suspecting — that any of these situations describes your own booth?
We want you to get new prospects, expand your current client relationships, and be a trade show exhibiting success! We provide the expertise of an exhibit house without the overhead. Reach out today for help assessing your current situation.
Deborah Elms is a co-founder of Imprinted Originals, a division of The Originals Group. She is passionate about helping new and growing businesses create and retain customers through the effective use of trade shows & events.