Category Archives: Booth Design

Top 10 Signs You Need a New Tradeshow Booth or Graphic Design

The situations on this list, while presented with humor, lead to results which are anything but funny. Unfortunately, we have seen (and corrected) every one of these mistakes over the last 15 years!

If you can’t read through it without a glimmer of recognition — chances are you are coming up short on achieving the trade show results you are looking for.

Top 10 Signs You Might Need a New Booth

We’ll work our way up from number 10 in classic late-night TV Top 10 List fashion.

#10 A sure sign you need to get a new booth is when you have clients saying “You do that?” even after just seeing you at the trade show where you announced a new product or service.

#9 A sign it’s past time for a revamp is when your booth sports a color scheme — and logo — that’s been changed, at least twice, since.

#8 You might be ready for a new booth if you’ve gotten tired of watching your competitors essentially open their arms and put their booth up in two minutes when it takes you an hour or two and a ladder.

Or your competitors have one of the hybrid fabric and extrusion models that only look like they require paying for labor from the general contractor, and you are paying for setup, with overtime too.

#7 A sign the timing is perfect for a new booth is you’ve just made a big move like purchasing another company or snagging some major clients, and you want to step up the style of your display to replace the same-old, same-old pop up you’ve relied on for years.

#6 An obvious sign is when your boss finally admits that his wife’s nephew did the design for a school project.  Or your marketing agency designed it when they did your brochures — and they look exactly the same, only the brochures work and the trade show booth design does not.

(Hint: you’re not saving money by using someone who does not know how to create impact with trade show graphics. You will have to pay to replace them to get the results you are looking for!)

#5 A painful sign (and maybe no one is telling you) is when your sales people or field marketing reps won’t put up the display you think they’re using. It weighs more than they do or is so difficult to set up, it cuts into their face time with prospects. Or they have decided it requires too much effort to explain its message, and the inflexible booth layout does not allow easy adaptation for their specific audiences or product lines.

#4 Another reason it could be time to reconsider your booth design is when people keep asking if you’re a startup — and you’re not. Or you are a startup with great new ideas and everyone sees the same stock photographs they see on other booths, so they don’t pay any attention to you.

#3 You know you need to get out of a rut when you get lost coming back from the bathroom, or prospects ask for help in finding your company.  This means, your booth looks too much like everyone else’s, your company name or tagline does not stand out, and even you can’t read most of its overly small print when you’re standing next to it.

#2 A truly bad sign that you need a new booth is — it’s not doing its job. Instead of connecting with leads pre-qualified by its message, you end up talking to the wrong people.

And the #1 most obvious and most worrisome sign that you need a new booth is when people pause, stare at your display, then look at you and ask, “So what is it you do anyway?”

Do you find yourself agreeing — or even suspecting — that any of these situations describes your own booth?

Take a look at our range of portable trade show displays or modular trade show exhibits – or give us a call to talk about updating your booth graphics.

We want you to get new prospects, expand your current client relationships, and be a trade show exhibiting success!  We provide the expertise of an exhibit house without the overhead. Reach out today for help assessing your current situation.

~

Deborah Elms is a co-founder of Imprinted Originals, a division of The Originals Group.  She is passionate about helping new and growing businesses create and retain customers through the effective use of trade shows & events.

Twitter:  http://twitter.com/D_Elms
LinkedIn: http://www.linkedin.com/in/deborahelms

Website: http://www.imprintedoriginals.com

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The 3 Jobs of A Tradeshow Booth: Proper Design Leads to Success

There are “3 jobs” of a trade show booth that lead to exhibiting success – do you know what they are?

If you understand these roles of a booth – and work with a designer with the exhibit design experience needed – you will have a great foundation for trade show success.  If you don’t, it doesn’t matter how great you think your booth looks – the results of your trade show might be disappointing.

The danger of not understanding the role of proper design

All too often, we see new exhibitors (and sometimes even not-so-new) rely on someone who has designed their website or brochure.  Beautiful, perhaps, but not matched to the requirements of a trade show booth.

A trade show booth needs to: stand out at a distance, bring the right people in to look more closely (and keep out the wrong people), and offer up just enough information (visually and otherwise) to start the conversation you want.

Handling those requirements are the three jobs of a booth.

#1: Grab Attention From A Distance

The first job of your booth is to grab attention from a distance, and make you stand out among a sea of other exhibitors.  Your designer will work with the whole look and feel of your booth, especially bringing focus on the part of your booth which is seen the furthest – usually the highest points of your booth.

As people walk down a long aisle, with so much distraction, you can get as little as two to five seconds for an initial look by your prospects.

In that glance, they need to see something that makes sense and appeals to them.  If your company is an unknown, you will almost certainly get a lot fewer eyeballs than you are counting on. if your logo reaches 30 feet but the headline that clarifies what you do is only visible for the final 10 feet.  This demands work from strangers who do not know why they should care, yet.

You cannot rely on your audience taking a second glance. Your booth must make them look.

#2:  Filter In and Filter Out

The second job of your booth is to act as a filter.

Your booth needs to make it clear who should stop, and who should keep walking.  And it only has a few seconds to do this.

It maybe counter-intuitive, but you don’t want everyone at a show to stop and talk to you – unless you have a consumer brand that is literally “for everyone”, which is rare.

Instead – someone walking towards your booth must be able to see if you, your products or services, match one of their needs, desires or interests. They have to see something that matters to them.

You also need to remember that your time is limited at a show.  You want to connect with just the people you are targeting, and keep others walking past.

You don’t want to waste time explaining what you do to just anyone who is curious, or have to fish for whether they match your basic qualifications, both of which a well-designed booth should normally handle for you.

Most importantly of all, you don’t want good prospects walking past you because it was not obvious why they should stop.

This second job turns your booth into a pre-qualification engine, which moves smoothly into Job #3.

#3: Start the Conversation

Your booth’s third job is to set the tone for the conversation that will follow when your intended audience has stopped.  Note, this does not mean your booth replaces conversation.

It means, up close, your intended audience will see images and words that demonstrate you understand them, and their pain points, or the benefits they’re interested in.  What keys their interest in Job 2, when looked at more closely as they’ve paused for a closer look, becomes the grounds of the discussion in Job 3.

Sometimes folks like scientists, software designers, or engineers – and actually anyone with a highly specific technical training – try to turn their booth into a sales brochure. There are paragraphs of information and detailed pictures or designs, better suited for a brochure or presentation.  They are trying to convey as much information as they can.  You’d have to be IN the booth and next to the booth to read it.

The truth is, if someone is that close to your booth, it’s your turn to engage them  in conversation.  You or your staff now get to take the connection and conversation your booth has succeeded at starting to the next level.

Other factors important to your tradeshow success

How successful you are at this third stage of conversation is dependent on much more than your booth design, of course.  It all starts with strategy, and includes pre-show and at-show promotional marketing; presentations, demonstrations or other interactions; and how well your booth staff has been trained in the do’s and don’ts of trade show exhibiting.  (I’ve created links to selected related article topics – or go to the Tradeshow Tips page)

What If Your Graphic Designer Doesn’t Know About the 3 Jobs?

My advice is to seek out graphic designers with the understanding and experience to get you the results you are looking for.  In the case of a tradeshow booth, ask if they have “large format graphic design” experience and if they know how to design for distance, filtering and conversation.

Or give us a call.  Imprinted Originals can provide creative design for your booth based on these principles; it’s what we do!

Note: I’ve talked about these “3 jobs” for years with prospects and clients.  I hope that this article on what they are, and how they can impact trade show exhibitor success, has been helpful.   Feel free to leave questions or comments (comments are moderated).

~

Deborah Elms is passionate about helping businesses and organizations create and retain customers through the effective use of trade shows & other face-to-face events.  She heads up the Trade Show and Event Division of Imprinted Originals.  You can follow her on twitter at @D_Elms or visit the Imprinted Originals Facebook page.

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5 Great Reasons To Step Up To a 20 Foot Tradeshow Exhibit

Are you considering exhibiting in a 10×20 or 20×20 foot booth space at an upcoming trade show?  Do you wonder how to make the best use of this size tradeshow exhibit space to garner more attention and better results, and not just spend more money?

Here’s why some of our clients chose to step up from a 10 foot booth to a larger space – and how they used it to their advantage. If you have similar goals in mind, you might find it a good moment to “step up” too.

Great Reasons To Step Up, and Great Uses for 20 Foot Booth Spaces

1) Your company has made a big step and wants to gain increased attention with a larger footprint.

After the purchase of a related company, Finetech USA took two 20 foot spaces across from one another at their largest industry event in order to announce the acquisition.  We worked with them on coordinated but individually designed booths to make a big splash and help their customers and prospects make the connection.

2)  You are entering a new market or expanding your product line and want to “show off” what is new as well as still include what your current clients and prospects already know.

Edge Electronics expanded from electronic components to include LCD solutions, but was not getting all the traction they were looking for from their existing customers and potential new prospects.  They decided to take advantage of top industry shows to call out the strength of their new offerings by having Imprinted Originals design an attention-grabbing extension of their original booth.

3) Your prospects and clients want a hands-on experience with your products.

The clients of Neutec Group are laboratory scientists who specifically want to learn about new equipment and new capabilities at their conferences.  Our design, which combines fabric backwalls and bannerstands in a flexible and cost effective way, attracts visitors into Neutec’s booth, rich with hands-on stations for demonstrating their product lines.

4) You want a themed environment that drives the flow of interaction between visitors and company representatives.

Network America wanted a dual-purpose booth, where half the space could be used to attract and talk with visitors, and the other half could be used for viewing demonstrations of their latest product release.

Our solution brought them a 50’s style “drive-in theater” for the presentations and a “diner” on the other side of the booth, complete with old fashioned tables and chairs, where they could talk with company representatives dressed in matching bowling shirts.  The result was that theirs was the most talked about booth at the show, garnering exactly the step up in attention they were looking for.

5) You anticipate a large show, a steady stream of prospects and an increased booth staff.  Or perhaps you’ve implemented a program for pre-planned at-show meetings and want an area of your booth available.

After all, the total number of leads you can take home from a show is a result of (the number of hours the exhibit hall is open) x (the number of staff available) x (the number of visitors/hour they will interact with) – factoring in the total visitor population and the % which is expected to match your target profile.

Another critical influence on the number of useful leads will be how well your booth design and layout attracts your target audience and filters out less appropriate visitors – and how good your people are at connecting with, qualifying, and identifying next steps for your visitors.

This reason is not as fanciful, but it contains the essential point of all the answers above.

As with the experience of our clients, it is time to take your trade show opportunities to the next level when you are ready to put the larger space to good use and achieve expanded tradeshow goals.

Some Booth Options

There are many routes, using a variety of booth and display models, that can help create a professional looking 20 foot both space.   Some of the examples above were based on doubling up or extended versions of our most popular light-weight Fabric Displays and traditional Popup Displays.

We also carry a wide range of other models.  Our current website does not have a section highlighting 20 foot booths (upgraded website coming) – but these are some of our other options: Custom Modular, Hybrid Modular (only a fraction of available styles shown), and Truss Kits.  We also represent the full line of Classic Displays.

Beyond the Booth

As you can see from the examples above, however, the physical booth style is only a part of what makes for an successful use of your tradeshow space.  Imprinted Originals offers “exhibit house expertise without the overhead”, if you are considering “stepping up”.

If you are not sure if you have a “great reason” to step up your exhibit space, we can help you look objectively at the plusses — and the minuses — of expanding your booth, to determine if it makes sense at this time for your tradeshow marketing success.

~

Deborah Elms is CEO and head of the Trade Show and Event Division of Imprinted Originals.  She is passionate about helping businesses grow by creating and retaining customers through the effective use of tradeshows & events; offering high impact, professionally designed display booths, promotional marketing and guidance on what works and what does not.

You can follow Deborah on Twitter at @D_Elms and Imprinted Originals at @TradeshowsMdEZ.

(c) 2011 Imprinted Originals LLC

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What’s the News about Tradeshow Exhibiting? Notes from TS2

I made my way to Boston a few weeks ago for The TS2 Show, also known as “The Tradeshow for Tradeshows”, one of two primary annual shows within the industry itself.

Since we are expanding our reconfigurable, island booth and rental offerings, it made sense to take advantage of what makes trade shows irreplaceable — being able to investigate new vendors and get an up close view of potential new exhibit products, to make sure they meet our standards for quality, impact and usability.

That effort was very successful — we have many exciting new product offerings.  We are still in the process of adding them to our website and in our “Introducing … ” new products blog category, but they are available now.

Exhibitors at this show include both manufacturers reaching out to companies to resell their products and companies like ours, looking for new and updating existing clients.  In addition, the show offers a great opportunity to check out what’s new, what’s working, and what should probably be avoided.

I will highlight some of my impressions from the show, as a way to share some current trends.

Illuminated Fabric Displays

There were wonderful examples of some of my favorite new products in use– illuminated fabric displays.  Created with beautifully “living” dye-sublimated fabric graphics, backlit and side-lit within handsome aluminum supports, these products provide a true high-end look at an almost unbelievably affordable price.

Sized in portable dimensions, tower and custom sizes — they can add emphasis to an existing booth or can be put to work in a central role within newly designed structures.

One example of this type of product — at a size perfect for highlighting a key message, introducing a new product or service, or simply reinforcing the brand visibility — can be seen here:  Double-sided Backlit Fabric Lightbox Display.

Note: there are also Tower and custom-sized versions available, not yet on the site.

Creative Uses of 10′ x 20′ Booth Spaces

An in-line booth which consisted of an approximately double-height backdrop was quite dramatic in a relatively small space. I thought its hodgepodge design, meant to show an array of effects, may not have made the best use of it, however.

Even more interesting, to me, were Island Booths created in 10′ x 20′ spaces.

One used its wood-colored flooring very much like an island, positioning at its center what would normally be a cabinet style display for the back of a booth. Props of lobster traps were positioned around the booth to support the theme which was nautical, also well represented within the display design.  Staff correctly positioned themselves facing in the different directions to engage with passersby.

Another 10′ x 20′ island booth was used to show off features of the exhibitors’ offerings using three distinct elements in a way that suggested a larger booth but left open spaces for visitors to walk in from any direction and engage in conversation with booth staff. This setup reduced costs involved in shipping, drayage and set up, while still projecting a much larger and very finished look.

Even the larger footprint island booths seemed to accentuate their open space at this show, rather than walling in their “turf”.  Chances are some exhibitors were given upgrades to larger island spaces, which could account for less “display” per square foot of booth, but the net effect was quite positive. It felt good not to be hemmed in, and allowed for more natural interactions.

Social Media on Tradeshow Floor

Professionals in the tradeshow, meetings and events industries are paying a lot of attention to social media tools, and the benefit they bring both to show organizers and exhibitors.  So of course there was a Twitter hashtag promoted by the show organizers, and used widely by electronic “participants” from afar and on-site.  If you do a search at search.twitter.com using #TS2show as your query, chances are you may still find comments being made weeks later.

I was also impressed to discover that the Boston Convention and Exhibition Center’s twitter handle @bcecnav was actively engaged in providing information throughout, alerting us to lunch hour, where there was free coffee, and when shuttle buses were available, etc.

The InZone

Then there was the InZone — a 40′ x 40′  space dedicated to gathering, entertaining and educating an interactive “hybrid” audience, made up partly of tradeshow attendees and partly those who watched via video feed and participated via Twitter and other online communities.

A professional tradeshow presenter (Emilie Barta, interviewed elsewhere on this blog) led conversations between experts and end-users about tradeshow and social media topics, especially but not exclusively focusing on the technologies and techniques which were making this experiment possible.  In addition, many of the participants who had previously “met” through networking using Twitter groups such as #eventprofs or #engage365 were able to have a well-appreciated face-to-face conversation.

This was basically a pilot for a concept that associations can use at their conferences, or an exhibitor seeking to create special “buzz” at an important show could implement.  There is great potential in this idea.

To see videos from the InZone, and learn more visit: http://ts2.3d-mediagroup.com/index.php .  And yes it  had/has its own Twitter hashtag #inzone.

I have yet to write a blog entry about my experiences participating in and helping create these kinds of hybrid events – but it’s coming!

Electronics and Event Technology

There were a range of electronic products for lead capturing, as well as interactive and 3-D displays for when it is impractical to bring actual products for demonstrations.  Many of these either used or mimicked iPad or Smart Phone technology.

There was also a product which provides Internet access for a reasonable rental fee — look out convention centers and exhibition organizers in the habit of overcharging!

I look forward to addressing some of these new products in a later blog entry.

Also Worth Noting

Let me mention a few other things that I believe are worth noting from the show, even though not brand-new ideas.

Not surprisingly, based on the work we’ve done for our own clients the last several years, the show was dominated by fabric booths and display components, including portable booths such as: Xpressions Snap, Entasi, and HopUp, as well as reconfigurable and rentable extrusion frames with silicon edged graphics (SEG).  There is good reason for that — lowered shipping and set up costs, ease of use, dramatic results and versatility appeal to essentially all exhibitors these days!

Though sometimes experts warn that using colored carpeting which contrasts with the show’s can create a barrier to attendees entering one’s booth, what I saw reconfirmed my experience that a well chosen color scheme which coordinates flooring with a booth’s graphical theme or coloring can have a quite positive result.

It is so easy to install one’s own wood-style flooring tiles now that there were several booths where exhibitors used it successfully to highlight their space.  It’s also worth noting that we now can offer standard carpeting and carpet tiles that are “green”.

What’s A Tradeshow Without Giveaways?

One odd thing I observed was a booth which made a very big deal about having barrels of beach sandals of different sizes to give away — but made no connection between them and any theme, message, or action item that I saw.  And I can think of so many ways to tie a message to those particular gifts!   It seemed to be a lost opportunity to create a deeper impression.

On the other hand, I will admit that a small part of my choosing to attend the show on the first day that the exhibit hall was open was an offer made by one of the exhibitors, “free flexible keypad for the first X visitors to our booth”. Despite the fact that I can get a sample of almost any promotional item for free or at a reduced cost, it set this exhibitor apart and motivated me even that slight bit more to get to their booth early enough to snag one.

The Boston Convention and Exhibition Center

This was my first visit to the new Boston Convention and Exhibition Center and from what I saw I was impressed.  They seem to be dedicated to providing a 21st century electronically-enabled experience — complete with Twitter handle and messaging mentioned above.

It’s also extremely handy to get to the BCEC from Logan Airport on the T via the Silver Bus Line SL1, and it only takes a few minutes.

Even though TS2 was smaller in size than previous trips, I found it very worth my while.  Participating in industry shows doesn’t just help us, it enhances our ability to support our clients exhibiting successfully at tradeshows.  I could only capture the tip of the iceberg here but I’ll be sharing more with clients throughout the fall season I’m sure.

Because someone will ask – the other major industry tradeshow is Exhibitor, held in March in Las Vegas and much larger.  I was disappointed this year to see that social media was not used particulary effectively by organizers or exhibitors in 2010, but I predict that will change in 2011.  If you are looking for implementation ideas, or help – feel free to reach out to us!

~

Deborah Elms is CEO and head of the Trade Show and Event Division of Imprinted Originals.  She is passionate about helping new and growing businesses, non-profit organizations and associations create and retain customers through the effective use of tradeshows & events.

Twitter:  http://twitter.com/D_Elms
LinkedIn: http://www.linkedin.com/in/deborahelms
Exhibiting Success: http://www.imprintedoriginals.com/blog

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Not Green Enough For a Green Tradeshow or Event?

When is green not green?

Recently a client told me about a “green product” tradeshow for businesses to showcase for purchasing agents at a large local governmental facility.

When I wrote for information about participating, I received a reply that said that, based on our website, our products are not green.   I was flabbergasted.   Then I realized, it was just a matter of perception:  we’re not selling anything “solar”, don’t provide organic cleaning materials, and trees don’t get planted in the Amazon basin through our efforts.

Because we DO sell “green”.   The last several years have seen the development of many “green” or at least “greener” products for exhibiting at tradeshows.

What makes a tradeshow display product “green” or “eco-friendly”?

When one or more of the following are true:
  • Designed to use less materials, reducing both direct and indirect impact on the Earth.
  • Uses less or no VOC inks in the printing of the graphics  –  referring to Volatile Organic Compounds which give off toxic gas fumes.  Think of your typical “ink” smell.  Now, erase that smell, and you see the difference.
  • Replacing toxic PVC-based vinyl graphic panels (printed using VOC inks) with fabric material (printed using low or no-VOC inks).
  • Built with significant amounts of recycled materials  – e.g. plastic bottles turned into fabric panels and old aluminum within new extrusions.  This not only reduces what goes into landfills, it helps preserve natural resources that otherwise would need to  be extracted, prepared and shipped.
  • Many components can be recycled after use.
  • Designed-in flexibility allows components to be re-used instead of being jettisoned after one show, or used only rarely.  They can often be re-configured either for small 10’x10′ or 10’x20′ booths and as elements within larger island exhibits.
  • Designed to reduce weight, dramatically, which minimizes the jetfuel and gasoline required to ship them.  Not just by a few pounds but in many cases by half, three-quarters or even more.  Why set up carbon offsets when you can reduce the carbon load?
  • As a side-benefit of their re-configurable and light-weight structures, these display products generally require much less time to install and dismantle, reducing I&D costs, or removing them entirely.
  • Collapsible aluminum structures, constructed from smaller components, means smaller storage requirements too.
  • Easy adaptability.   A change in branding or message requires nothing more than printing and sending light-weight fabric panels weighing a few pounds, in what could be as small a package as an overnight letter!

As you see, many of our display products and the processes used to decorate them are directly and indirectly “green”, whether or not it is obvious.

So hearing about our “not being green” did make made me realize that there’s still a need – on my part and on the part of many people in the tradeshow and event industry – to explain that everything that is “green” does not need to contain solar panels.

In fact, I am surprised at the number of “green” businesses which exhibit at tradeshows using very un-“green” displays.

Looking to green your tradeshow booth or event display products?

The rep of “green” products, in any industry, is that they must cost more.  As you can see from the above list, even when products occasionally have higher up-front costs, many of the costs associated with shipping, storage, drayage and I&D are so reduced, that very soon, your earth-friendly products have become budget-friendly as well.

We are dedicate to helping our clients understand and act on green initiatives, in a cost-effective way, whether it’s a big push or an incremental-over-time policy change.

We’ve started coding products to make it easier to spot what is green, and why.  If there are any questions about your options, and how to move in the green direction –  we’re happy to help.

~ Look for an upcoming list of The Twelve (Easiest) Ways to Green Your Tradeshow ~

Deborah Elms is CEO and head of the Trade Show and Event Division of Imprinted Originals.  She is passionate about helping new and growing businesses, non-profit organizations and associations create and retain customers through the effective use of tradeshows & events.

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EFFECTIVE EXHIBITING – DESIGNING YOUR GRAPHICS AND SETTING UP YOUR BOOTH FOR SUCCESS – Presentation April 28

Deborah Elms, CEO of Imprinted Originals, will be co-presenting at the HIA (Hauppauge Industrial Association)’s Pre-Trade Show Seminar on April 28th.

Her topic will be “Effective Exhibiting – Designing Your Graphics and Setting Up Your Booth For Success”.

Other presenters will include:  Arthur Germain, Principal & Chief Brandteller- Communication Strategy Group & Rich Isaac, President- Sandler Sales Long Island.  Additional information on tradeshow setup and organization will be provided by the HIA Staff; Marty Greenstein- Event Pros Group; and Adam Michelin- SmartSource.

Note: The Hauppauge Industrial Association is the largest industrial park East of the Mississippi.  It will be holding its 22nd Annual Long Island Business Trade Show and Conference on May 27:  http://www.hia-li.org

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HOW TO ATTRACT MORE ATTENDEES INTO YOUR BOOTH

Congratulations! You’re planning ahead on how to improve your trade show marketing.

Now.  How to get prospects into your booth?

First, a few no-no’s we’ve mentioned in tips before:

  1. Don’t create a moat between yourself and attendees with a table at the front.
  2. Don’t let your staff sit down, huddle together or otherwise signal disinterest.
  3. Don’t let a graphics designer without large-format experience design your booth like a giant sales brochure!
  4. Don’t expect the tradeshow or conference organizers to do all the work attracting YOUR prospects!

What to do to instead of “showing up and waiting”:

Be proactive!

Send emails or postcards so clients and prospects know you are exhibiting.  Include information about what they can expect to see and learn about by visiting your booth, and any special offers.    Even if they do not attend – this still provides you with a “because” to reach out to clients and prospects with relationship-nurturing contact.

Be targeted as well as proactive!

Use pre-show mailers with a puzzle piece or a part of a gift to all or selected prospects. To claim their prize, they must come to your booth. These techniques are proven to attract not only more prospects, they help you ensure that you see your preferred prospects, if done properly.

Be demonstrative!

  • Create an interactive or educational environment
  • Hire a professional presenter
  • Bring in an entertainer, buy a game wheel, or create a “quiz show”

Create buzz with your booth!

For one client, we designed a 20 foot booth that featured a 50’s cafe on one side, complete with old-fashioned tables and chairs, and a “drive-in movie theatre” where demonstration videos where shown on the other.  It was the exhibit that “everyone had to see” at its show!

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