Category Archives: Booth Design

“It Takes All Kinds” – Great Options in iPad Kiosks and PC Tablet Displays

Savvy exhibitors are calling our portable iPad kiosks and mounted PC tablet stands “the next wave” in exhibiting, because they offer something key in today’s busy sped-up world: they shorten the time required to reach a “meeting of the minds” between an exhibitor and visitors to their booth – with easy, quick access to user-driven information.

This product category has really taken off — which means lots of models, very different looks, and a full range of price points.

Examining iPad Kiosks and Tablet Stand Options

4tablets

Let me pick a few popular options, to give you an idea of what’s possible.

First, the brand-new “Maestro” iPad/tablet kiosk.

Like others in our high security line of kiosks, this features an anti-theft dual lock clamshell, which can be used (optionally) to block the tablet “home” button.

Maestro Telescoping Portable iPad Tablet Stand

What’s unique about the Maestro?

  • Innovative telescoping pole (adjusts in height from 37″ to 60″)
  • Can be tilted from flat to 90 degrees
  • Comes with a rolling suitcase with protective foam inserts.

This all adds up to a whole lot of “easy” — easy setup, easy use and easy transportation. And a very easy price.

To see more: Maestro iPad/tablet kiosk.

Second, let’s go to the fancier end of the spectrum: our Double-sided Lightbox with iPad Kiosk.

iPad Kiosk and Two-sided LightboxWhat sets this model apart includes:

  • A strikingly sophisticated look
  • LED back-lighting technology for cool, bright light emphasis of your message
  • Fabric panels mounted using tight-as-a-drum Silicone Edge Graphic style, on both front and back of stand
  • Engineered Aluminum Extrusion structure with Laminated Base

If the look you need is modern and cool, and needs to grab attention, this model (or one of its stylistic siblings) is the way to go.

To see more:  Double-sided Lightbox with iPad Kiosk.

And now for something different: Fabric Tower Tablet Kiosk

All is not metallic in the land of kiosks.   We have tablet (and tablet/monitor combination) kiosks with customizable fabric panels.

Combined Tablet and Monitor Fabric KioskWhat’s unique with Fabric Towers?

  • Customizable fabric panels with full color dye sub prints
  • Tablet mount can be combined with a video monitor on one of the models
  • Includes molded transit and storage case
  • This tablet stand won’t disappear but will blend right into your fabric booth.

To see more:  Fabric Tower Tablet Kiosk

More Information

These are just a few examples of how you can put iPads and other tablet computers to work enhancing the looks of your booth, communicating your message more visually, and making a better connection with your targeted trade show audience.

This category is growing so rapidly that we cannot capture all your options, but here are some good places to start:

iPad Stands and Tablet Kiosks

Monitor Kiosks

Plus, the high security iPad Solutions Line from our sister company Trade Show Originals.

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Deborah Elms is passionate about helping businesses and organizations create and retain customers through the effective use of trade shows & other face-to-face events.  She is VP of Sales and Marketing at The Originals Group, LLC which is comprised of the Imprinted Originals and Trade Show Originals divisions. You can follow her on twitter at @D_Elms.

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iPad Kiosks For Trade Shows – Creating a More Interactive Booth

Psst! Want a great way to get your prospects at trade shows to “take a closer look” at your software demo or product information?

iPad Kiosk for trade show booth, 4 tablets, landscape view

In the hands-on world we live in, it’s not enough to tell your prospects what you can do for them, even in B2B marketing and sales.  You must show them – and that usually means using a laptop, large monitor or tablet PC.

iPads in Your Trade Show Booth?

The good news is – tablet kiosks and stands are especially great at creating an interactive buzz.  They call out for prospects to come into your booth and interact directly with your product or marketing in a way that big screens do not.

They’re also easy to set up, relatively inexpensive, and work in any booth.

The bad news is – it’s much easier for a tablet to “take feet and walk” than a heavier monitor/laptop setup.

We have the answer: kiosks that can be kept securely in place, with lockable clamshells to keep your iPad at hand and boltable bases if needed.

These kiosk displays also look great, sleekly fitting into your trade show display decor.

iPad Kiosk Display Stand Options

We carry a range of tablet stands and computer kiosks – but what I want to tell you about today is our clamshell “iPad Solutions” line. These models have all the must-have features and a great level of quality so we are extremely comfortable standing behind them.

They feature a double-lock security system on the clamshell itself and stands which can be bolted down if need be – and yet they are sleek enough to fit into any exhibit environment, whether trade show, conference or corporate event – or lobby, museum or retail space.

You can start by simply attaching a clamshell to an existing aluminum extrusion displays.  Or select a single, double or multiple-headed stand. And even add standoff graphics if you like.

Clamshell iPad Kiosk Features:

  • Locking Clamshell with Dual Anti-theft Locks
  • From one to four iPads
  • The ability to switch back and forth from portrait to landscape
  • You can dress them up with marketing standoffs of any shape
  • Lightweight engineered aluminum extrusion and base
  • Modular construction
  • Wire/Cord hideaways & management included
  • 3 colors: white, black and silver powder-coat finishes
  • Lightweight: 11 lbs single to 33 for 4-sided

Options (depending on style):

  • Graphic Header
  • Brochure Holder
  • Standoff Graphics or Magnetic Graphics
  • Shelf
  • Case

More information on these Clamshell iPad Solutions, Kiosks & Workstations for Trade Shows

Interested in other possibilities?  Check out EVEN MORE styles:

“It Takes All Kinds” – Great Options in iPad Kiosks and PC Tablet Displays

 

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Deborah Elms is passionate about helping businesses and organizations create and retain customers through the effective use of trade shows & other face-to-face events.  She is VP of Sales and Marketing at The Originals Group, LLC which is comprised of the Imprinted Originals and Trade Show Originals divisions. You can follow her on twitter at @D_Elms.

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The 3 Jobs of A Tradeshow Booth: Proper Design Leads to Success

There are “3 jobs” of a trade show booth that lead to exhibiting success – do you know what they are?

If you understand these roles of a booth – and work with a designer with the exhibit design experience needed – you will have a great foundation for trade show success.  If you don’t, it doesn’t matter how great you think your booth looks – the results of your trade show might be disappointing.

The danger of not understanding the role of proper design

All too often, we see new exhibitors (and sometimes even not-so-new) rely on someone who has designed their website or brochure.  Beautiful, perhaps, but not matched to the requirements of a trade show booth.

A trade show booth needs to: stand out at a distance, bring the right people in to look more closely (and keep out the wrong people), and offer up just enough information (visually and otherwise) to start the conversation you want.

Handling those requirements are the three jobs of a booth.

#1: Grab Attention From A Distance

The first job of your booth is to grab attention from a distance, and make you stand out among a sea of other exhibitors.  Your designer will work with the whole look and feel of your booth, especially bringing focus on the part of your booth which is seen the furthest – usually the highest points of your booth.

As people walk down a long aisle, with so much distraction, you can get as little as two to five seconds for an initial look by your prospects.

In that glance, they need to see something that makes sense and appeals to them.  If your company is an unknown, you will almost certainly get a lot fewer eyeballs than you are counting on. if your logo reaches 30 feet but the headline that clarifies what you do is only visible for the final 10 feet.  This demands work from strangers who do not know why they should care, yet.

You cannot rely on your audience taking a second glance. Your booth must make them look.

#2:  Filter In and Filter Out

The second job of your booth is to act as a filter.

Your booth needs to make it clear who should stop, and who should keep walking.  And it only has a few seconds to do this.

It maybe counter-intuitive, but you don’t want everyone at a show to stop and talk to you – unless you have a consumer brand that is literally “for everyone”, which is rare.

Instead – someone walking towards your booth must be able to see if you, your products or services, match one of their needs, desires or interests. They have to see something that matters to them.

You also need to remember that your time is limited at a show.  You want to connect with just the people you are targeting, and keep others walking past.

You don’t want to waste time explaining what you do to just anyone who is curious, or have to fish for whether they match your basic qualifications, both of which a well-designed booth should normally handle for you.

Most importantly of all, you don’t want good prospects walking past you because it was not obvious why they should stop.

This second job turns your booth into a pre-qualification engine, which moves smoothly into Job #3.

#3: Start the Conversation

Your booth’s third job is to set the tone for the conversation that will follow when your intended audience has stopped.  Note, this does not mean your booth replaces conversation.

It means, up close, your intended audience will see images and words that demonstrate you understand them, and their pain points, or the benefits they’re interested in.  What keys their interest in Job 2, when looked at more closely as they’ve paused for a closer look, becomes the grounds of the discussion in Job 3.

Sometimes folks like scientists, software designers, or engineers – and actually anyone with a highly specific technical training – try to turn their booth into a sales brochure. There are paragraphs of information and detailed pictures or designs, better suited for a brochure or presentation.  They are trying to convey as much information as they can.  You’d have to be IN the booth and next to the booth to read it.

The truth is, if someone is that close to your booth, it’s your turn to engage them  in conversation.  You or your staff now get to take the connection and conversation your booth has succeeded at starting to the next level.

Other factors important to your tradeshow success

How successful you are at this third stage of conversation is dependent on much more than your booth design, of course.  It all starts with strategy, and includes pre-show and at-show promotional marketing; presentations, demonstrations or other interactions; and how well your booth staff has been trained in the do’s and don’ts of trade show exhibiting.  (I’ve created links to selected related article topics – or go to the Tradeshow Tips page)

What If Your Graphic Designer Doesn’t Know About the 3 Jobs?

My advice is to seek out graphic designers with the understanding and experience to get you the results you are looking for.  In the case of a tradeshow booth, ask if they have “large format graphic design” experience and if they know how to design for distance, filtering and conversation.

Or give us a call.  Imprinted Originals can provide creative design for your booth based on these principles; it’s what we do!

Note: I’ve talked about these “3 jobs” for years with prospects and clients.  I hope that this article on what they are, and how they can impact trade show exhibitor success, has been helpful.   Feel free to leave questions or comments (comments are moderated).

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Deborah Elms is passionate about helping businesses and organizations create and retain customers through the effective use of trade shows & other face-to-face events.  She heads up the Trade Show and Event Division of Imprinted Originals.  You can follow her on twitter at @D_Elms or visit the Imprinted Originals Facebook page.

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5 Great Reasons To Step Up To a 20 Foot Tradeshow Exhibit

Are you considering exhibiting in a 10×20 or 20×20 foot booth space at an upcoming trade show?  Do you wonder how to make the best use of this size tradeshow exhibit space to garner more attention and better results, and not just spend more money?

Here’s why some of our clients chose to step up from a 10 foot booth to a larger space – and how they used it to their advantage. If you have similar goals in mind, you might find it a good moment to “step up” too.

Great Reasons To Step Up, and Great Uses for 20 Foot Booth Spaces

1) Your company has made a big step and wants to gain increased attention with a larger footprint.

After the purchase of a related company, Finetech USA took two 20 foot spaces across from one another at their largest industry event in order to announce the acquisition.  We worked with them on coordinated but individually designed booths to make a big splash and help their customers and prospects make the connection.

2)  You are entering a new market or expanding your product line and want to “show off” what is new as well as still include what your current clients and prospects already know.

Edge Electronics expanded from electronic components to include LCD solutions, but was not getting all the traction they were looking for from their existing customers and potential new prospects.  They decided to take advantage of top industry shows to call out the strength of their new offerings by having Imprinted Originals design an attention-grabbing extension of their original booth.

3) Your prospects and clients want a hands-on experience with your products.

The clients of Neutec Group are laboratory scientists who specifically want to learn about new equipment and new capabilities at their conferences.  Our design, which combines fabric backwalls and bannerstands in a flexible and cost effective way, attracts visitors into Neutec’s booth, rich with hands-on stations for demonstrating their product lines.

4) You want a themed environment that drives the flow of interaction between visitors and company representatives.

Network America wanted a dual-purpose booth, where half the space could be used to attract and talk with visitors, and the other half could be used for viewing demonstrations of their latest product release.

Our solution brought them a 50’s style “drive-in theater” for the presentations and a “diner” on the other side of the booth, complete with old fashioned tables and chairs, where they could talk with company representatives dressed in matching bowling shirts.  The result was that theirs was the most talked about booth at the show, garnering exactly the step up in attention they were looking for.

5) You anticipate a large show, a steady stream of prospects and an increased booth staff.  Or perhaps you’ve implemented a program for pre-planned at-show meetings and want an area of your booth available.

After all, the total number of leads you can take home from a show is a result of (the number of hours the exhibit hall is open) x (the number of staff available) x (the number of visitors/hour they will interact with) – factoring in the total visitor population and the % which is expected to match your target profile.

Another critical influence on the number of useful leads will be how well your booth design and layout attracts your target audience and filters out less appropriate visitors – and how good your people are at connecting with, qualifying, and identifying next steps for your visitors.

This reason is not as fanciful, but it contains the essential point of all the answers above.

As with the experience of our clients, it is time to take your trade show opportunities to the next level when you are ready to put the larger space to good use and achieve expanded tradeshow goals.

Some Booth Options

There are many routes, using a variety of booth and display models, that can help create a professional looking 20 foot both space.   Some of the examples above were based on doubling up or extended versions of our most popular light-weight Fabric Displays and traditional Popup Displays.

We also carry a wide range of other models.  Our current website does not have a section highlighting 20 foot booths (upgraded website coming) – but these are some of our other options: Custom Modular, Hybrid Modular (only a fraction of available styles shown), and Truss Kits.  We also represent the full line of Classic Displays.

Beyond the Booth

As you can see from the examples above, however, the physical booth style is only a part of what makes for an successful use of your tradeshow space.  Imprinted Originals offers “exhibit house expertise without the overhead”, if you are considering “stepping up”.

If you are not sure if you have a “great reason” to step up your exhibit space, we can help you look objectively at the plusses — and the minuses — of expanding your booth, to determine if it makes sense at this time for your tradeshow marketing success.

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Deborah Elms is CEO and head of the Trade Show and Event Division of Imprinted Originals.  She is passionate about helping businesses grow by creating and retaining customers through the effective use of tradeshows & events; offering high impact, professionally designed display booths, promotional marketing and guidance on what works and what does not.

You can follow Deborah on Twitter at @D_Elms and Imprinted Originals at @TradeshowsMdEZ.

(c) 2011 Imprinted Originals LLC

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New Graphic Design Panels for Xpressions Snap Trade Show Display Systems

There are exciting new graphic design options for the Xpresssions Snap tension fabric tradeshow booth and event display systems from Imprinted Originals!

In addition to full color tension fabric panels in Square, Rectangular, and Diamond shapes, we now offer:

  • Sheer fabric panels
  • 3 new shapes: Star, Triangle and Hexagon

Any shape can be printed on either original or sheer material.

Your tradeshow graphics design can now get even more creative, adding sheer and/or shape panels as a front layer to create additional dimensionality, drama, and intrigue.

sheer1x3a-249x213 shape-1X3-N-190 shape-4X3US-Q-190

As always, these Xpression Snaps are ultra-light weight and feature the fastest setup of any display, and offer a wide range of standard and custom configurations for floor and tabletop displays – with different widths, heights and even shapes (pyramids and Xs as well as tall/skinny and typical backwalls).

Pricing for Sheer and Shape fabric graphic panels is the same as for  regular fabric panels.

Call or email us for design suggestions, artwork requirements and templates – and see the difference an Xpresssions Snap display can make.

Click on a sample display picture for more info.

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Top 10 Signs You Need a New Tradeshow Booth or Graphic Design

The situations on this list, while presented with humor, lead to results which are anything but funny. If you cannot read through it without a glimmer of recognition — chances are that you are coming up short on achieving the tradeshow results you are looking for, including quality leads and new opportunities with existing clients.

Unfortunately, we have seen and corrected every one of these mistakes at least once!

I’ve combined some variations to keep the list short, so we can work our way up from number 10 in classic late-night TV Top 10 List fashion.

Top 10 Signs You Might Need a New Booth

#10 A sure sign you need to get a new booth is when you have clients saying “You do that?” even after just seeing you at the tradeshow where you announced a new product or service.

#9 A sign it’s past time for a revamp is when your booth sports a color scheme that’s been out of favor longer than you’ve been with your company, and the logo has changed, probably at least twice, since then. And maybe the magnets need a little help with duct tape.

#8 You might be ready for a new booth if you’ve gotten tired of watching your competitors essentially open their arms and put their booth up in two minutes when it takes you an hour or two and a ladder. Or your competitors have one of the hybrid fabric and extrusion models that only look like they require paying for labor from the general contractor, and you are paying for your setup, with overtime too.

#7 A sign the timing is perfect for a new booth is you’ve just made a big move like purchasing another company or snagging some major clients, and you want to step up the style of your display to replace the same-old, same-old pop up you’ve relied on for years.

#6 An obvious sign is when your boss finally admits that his wife’s nephew did the design for a school project, and the course he was taking was website design. Or your marketing agency designed it for you at the same time they did your brochures — and you realize they look exactly the same, only the brochures work and the tradeshow booth design does not. (Hint: you’re not saving money by using someone who does not know how to create impact with tradeshow graphics because you are going to have to pay to replace them to be successful on the show floor.)

#5 A painful sign you may be missing is when your sales people or field marketing reps won’t put up the display you think they’re using, because it either weighs more than they do or is so difficult to set up, it cuts into their face time with prospects — or they have decided it requires too much effort to explain its middle-of-the-road message, because the inflexible booth layout does not allow easy adaptation for their specific audiences or product lines.

#4 Another reason it could be time to reconsider your booth design is when people keep asking if you’re a startup — and you’re not. Or you are a startup with great new ideas and everyone sees the same stock photographs they see on other booths so they don’t pay any attention to you.

#3 You know you need to get out of a rut when you get lost coming back from the bathroom, and other people stop by and ask your help in finding your company. Your booth looks too much like everyone else’s, your company name or tagline does not stand out, and even you can’t read most of its overly small print when you’re standing next to it.

#2 A truly bad sign that you need a new booth is it’s not doing its job. Instead of connecting with leads pre-qualified by its message, you end up talking to the wrong people, and wasting time trying to attract people into your booth by standing in the aisles and offering giveaways.

And the #1 most obvious and most worrisome sign that you need a new booth is when people pause, stare at your display, then look at you and ask, “So what is it you do anyway?”

Do you find yourself agreeing — or even suspecting — that any of these situations describe your own booth?

This is going to be a strong year for tradeshows, and your booth is going to be a major influence on the level of impact you have. Please feel free to reach out for ideas on how to refresh the graphic design on your display or replace your booth so none of these 10 signs will apply.

Your booth has three jobs: stop attendees from passing by without looking, filter out those who are not good matches to your target audience while attracting those who are, and start a compelling conversation with those who are appropriate.

Imprinted Originals provides the expertise of an exhibit house without the overhead. We can help you achieve Exhibiting Success at your tradeshows and events. Call or e-mail us today for help assessing your current situation and getting you prepared for 2011 and beyond.

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Deborah Elms is CEO and head of the Trade Show and Event Division of Imprinted Originals.  She is passionate about helping new and growing businesses create and retain customers through the effective use of tradeshows & events.

Twitter:  http://twitter.com/D_Elms
LinkedIn: http://www.linkedin.com/in/deborahelms

Website: http://www.imprintedoriginals.com

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What’s the News about Tradeshow Exhibiting? Notes from TS2

I made my way to Boston a few weeks ago for The TS2 Show, also known as “The Tradeshow for Tradeshows”, one of two primary annual shows within the industry itself.

Since we are expanding our reconfigurable, island booth and rental offerings, it made sense to take advantage of what makes trade shows irreplaceable — being able to investigate new vendors and get an up close view of potential new exhibit products, to make sure they meet our standards for quality, impact and usability.

That effort was very successful — we have many exciting new product offerings.  We are still in the process of adding them to our website and in our “Introducing … ” new products blog category, but they are available now.

Exhibitors at this show include both manufacturers reaching out to companies to resell their products and companies like ours, looking for new and updating existing clients.  In addition, the show offers a great opportunity to check out what’s new, what’s working, and what should probably be avoided.

I will highlight some of my impressions from the show, as a way to share some current trends.

Illuminated Fabric Displays

There were wonderful examples of some of my favorite new products in use– illuminated fabric displays.  Created with beautifully “living” dye-sublimated fabric graphics, backlit and side-lit within handsome aluminum supports, these products provide a true high-end look at an almost unbelievably affordable price.

Sized in portable dimensions, tower and custom sizes — they can add emphasis to an existing booth or can be put to work in a central role within newly designed structures.

One example of this type of product — at a size perfect for highlighting a key message, introducing a new product or service, or simply reinforcing the brand visibility — can be seen here:  Double-sided Backlit Fabric Lightbox Display.

Note: there are also Tower and custom-sized versions available, not yet on the site.

Creative Uses of 10′ x 20′ Booth Spaces

An in-line booth which consisted of an approximately double-height backdrop was quite dramatic in a relatively small space. I thought its hodgepodge design, meant to show an array of effects, may not have made the best use of it, however.

Even more interesting, to me, were Island Booths created in 10′ x 20′ spaces.

One used its wood-colored flooring very much like an island, positioning at its center what would normally be a cabinet style display for the back of a booth. Props of lobster traps were positioned around the booth to support the theme which was nautical, also well represented within the display design.  Staff correctly positioned themselves facing in the different directions to engage with passersby.

Another 10′ x 20′ island booth was used to show off features of the exhibitors’ offerings using three distinct elements in a way that suggested a larger booth but left open spaces for visitors to walk in from any direction and engage in conversation with booth staff. This setup reduced costs involved in shipping, drayage and set up, while still projecting a much larger and very finished look.

Even the larger footprint island booths seemed to accentuate their open space at this show, rather than walling in their “turf”.  Chances are some exhibitors were given upgrades to larger island spaces, which could account for less “display” per square foot of booth, but the net effect was quite positive. It felt good not to be hemmed in, and allowed for more natural interactions.

Social Media on Tradeshow Floor

Professionals in the tradeshow, meetings and events industries are paying a lot of attention to social media tools, and the benefit they bring both to show organizers and exhibitors.  So of course there was a Twitter hashtag promoted by the show organizers, and used widely by electronic “participants” from afar and on-site.  If you do a search at search.twitter.com using #TS2show as your query, chances are you may still find comments being made weeks later.

I was also impressed to discover that the Boston Convention and Exhibition Center’s twitter handle @bcecnav was actively engaged in providing information throughout, alerting us to lunch hour, where there was free coffee, and when shuttle buses were available, etc.

The InZone

Then there was the InZone — a 40′ x 40′  space dedicated to gathering, entertaining and educating an interactive “hybrid” audience, made up partly of tradeshow attendees and partly those who watched via video feed and participated via Twitter and other online communities.

A professional tradeshow presenter (Emilie Barta, interviewed elsewhere on this blog) led conversations between experts and end-users about tradeshow and social media topics, especially but not exclusively focusing on the technologies and techniques which were making this experiment possible.  In addition, many of the participants who had previously “met” through networking using Twitter groups such as #eventprofs or #engage365 were able to have a well-appreciated face-to-face conversation.

This was basically a pilot for a concept that associations can use at their conferences, or an exhibitor seeking to create special “buzz” at an important show could implement.  There is great potential in this idea.

To see videos from the InZone, and learn more visit: http://ts2.3d-mediagroup.com/index.php .  And yes it  had/has its own Twitter hashtag #inzone.

I have yet to write a blog entry about my experiences participating in and helping create these kinds of hybrid events – but it’s coming!

Electronics and Event Technology

There were a range of electronic products for lead capturing, as well as interactive and 3-D displays for when it is impractical to bring actual products for demonstrations.  Many of these either used or mimicked iPad or Smart Phone technology.

There was also a product which provides Internet access for a reasonable rental fee — look out convention centers and exhibition organizers in the habit of overcharging!

I look forward to addressing some of these new products in a later blog entry.

Also Worth Noting

Let me mention a few other things that I believe are worth noting from the show, even though not brand-new ideas.

Not surprisingly, based on the work we’ve done for our own clients the last several years, the show was dominated by fabric booths and display components, including portable booths such as: Xpressions Snap, Entasi, and HopUp, as well as reconfigurable and rentable extrusion frames with silicon edged graphics (SEG).  There is good reason for that — lowered shipping and set up costs, ease of use, dramatic results and versatility appeal to essentially all exhibitors these days!

Though sometimes experts warn that using colored carpeting which contrasts with the show’s can create a barrier to attendees entering one’s booth, what I saw reconfirmed my experience that a well chosen color scheme which coordinates flooring with a booth’s graphical theme or coloring can have a quite positive result.

It is so easy to install one’s own wood-style flooring tiles now that there were several booths where exhibitors used it successfully to highlight their space.  It’s also worth noting that we now can offer standard carpeting and carpet tiles that are “green”.

What’s A Tradeshow Without Giveaways?

One odd thing I observed was a booth which made a very big deal about having barrels of beach sandals of different sizes to give away — but made no connection between them and any theme, message, or action item that I saw.  And I can think of so many ways to tie a message to those particular gifts!   It seemed to be a lost opportunity to create a deeper impression.

On the other hand, I will admit that a small part of my choosing to attend the show on the first day that the exhibit hall was open was an offer made by one of the exhibitors, “free flexible keypad for the first X visitors to our booth”. Despite the fact that I can get a sample of almost any promotional item for free or at a reduced cost, it set this exhibitor apart and motivated me even that slight bit more to get to their booth early enough to snag one.

The Boston Convention and Exhibition Center

This was my first visit to the new Boston Convention and Exhibition Center and from what I saw I was impressed.  They seem to be dedicated to providing a 21st century electronically-enabled experience — complete with Twitter handle and messaging mentioned above.

It’s also extremely handy to get to the BCEC from Logan Airport on the T via the Silver Bus Line SL1, and it only takes a few minutes.

Even though TS2 was smaller in size than previous trips, I found it very worth my while.  Participating in industry shows doesn’t just help us, it enhances our ability to support our clients exhibiting successfully at tradeshows.  I could only capture the tip of the iceberg here but I’ll be sharing more with clients throughout the fall season I’m sure.

Because someone will ask – the other major industry tradeshow is Exhibitor, held in March in Las Vegas and much larger.  I was disappointed this year to see that social media was not used particulary effectively by organizers or exhibitors in 2010, but I predict that will change in 2011.  If you are looking for implementation ideas, or help – feel free to reach out to us!

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Deborah Elms is CEO and head of the Trade Show and Event Division of Imprinted Originals.  She is passionate about helping new and growing businesses, non-profit organizations and associations create and retain customers through the effective use of tradeshows & events.

Twitter:  http://twitter.com/D_Elms
LinkedIn: http://www.linkedin.com/in/deborahelms
Exhibiting Success: http://www.imprintedoriginals.com/blog

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