Category Archives: Survival Tips

Directors Chairs: Holiday Gift or A Way to Improve Tradeshow Results?

I’m only partly speaking tongue-in-cheek in suggesting a Directors Chair as a holiday gift. One of our clients, who finally replaced an endless stream of rentals with a portable display, received a chair the following holiday season from a grateful staff.

Such a “gift” to your sales or field marketing staff — or yourself, if that’s your role — could likewise be considered a gift to your organization by helping achieve your tradeshow or event objectives.

Let’s get this over first — it’s always better to be standing rather than sitting in your tradeshow booth. It shows you’re available — ready to walk over, shake hands and start a conversation.

Sometimes, however, you’re faced with a multi-day show and not enough staff on hand to rotate as you’d like, or there are gaps when attendance in the exhibit hall lags. And let’s face it, sometimes we just need to take a load off, and give our legs and feet a break.

Even so, you don’t want to have anyone sitting in your booth in a regular height chair, especially slouching behind a table.

It sends the wrong message. It says someone is much more interested in their own comfort than their visitors. In addition, a table creates a moat between you and your visitors. It causes doubt that you really want someone to stop and talk with you.

A Directors Chair will set up a different dynamic.

The height of a Directors Chair positions you at or near a standing elevation, signaling a willingness to engage, so anyone entering your space will feel more comfortable approaching you.

At the same time, after grabbing a brief break, you — or your staff — will be prepar moved ed to handle visitors to your booth in a more energized, friendly, and professional manner. The result will be not only greater comfort, but almost certainly a larger pool of qualified leads.

So, call it a holiday gift or not, but both booth staff and show results can benefit from bringing a Directors Chair or two into your booth!

Directors Chairs and Stools Made in the USA

We have a very special relationship with an American manufacturer of Directors Chairs and  wooden stools that we rely on because they provide great quality, a lot of options, and excellent service. We truly like being able to offer their products to our clients.

Custom-made to order in the USA using American Beech hardwoods, these chairs are available in 3 styles and 3 heights (the 24 in. and 30 in. being recommended, as mentioned above).

By adding a logo or message using one of four decoration methods (embroidery, screen printing, thermal and photo film transfer) and selecting from a range of material colors and frame finishes, your chair will fit into any environment.

If you agree that giving your sales or field marketing staff — or yourself — a directors chair would make a worthy gift and also help achieve your goals at upcoming tradeshows and events, there’s still plenty of time!

Ready to take a look?
http://www.imprintedoriginals.com/pages/trade_show/director-chairs.htm

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DO YOU HAVE YOUR “HTTPS” ON?

Just a quick non-exhibiting tip for all the road warriors out there on their way to or from tradeshows or conferences.

Never assume you are getting a secure connection using any public wi-fi network in an airport or coffee shop, that protects you from snoops nearby, when you access your email or other websites.

Signing up with a password?  That was just about getting you to pay for the service.

There are some things you can do.

Best case would be that your IT department has prepared you with a VPN (virtual private network).  Next, there are some software products that can help.

If it’s all up to you – you should know to look for the HTTPS:// (with an S) for secure system before and during any session.

For a lot more detail on what to look for, why and what to do about it, I recommend this article from NetworkWorld:  How to Stay Safe on Public Wi-Fi

Keep the results of all your hard work preparing for and following up from your events safe!

~

Deborah Elms is CEO and head of the Trade Show and Event Division of Imprinted Originals.  She is passionate about helping businesses, non-profit organizations and associations create and retain customers through the effective use of tradeshows & events.

She is also a veteran of a couple of decades of working in the world of software development so Imprinted Originals “Speaks Geek” when it comes to exhibiting at tradeshows and events!

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