Category Archives: Survival Tips

Tips On Healthy Airplane Travel For Tradeshow Warriors

Some tips on how to fend off and battle the “bugs” of airline travel, from the New York Times, including some obvious tips and reminders – and some unusual ones:

How Not to Get Sick From a Flight

Not all of these ideas are “well-grounded” perhaps, but some certainly are important reminders.

For instance, we probably cannot be reminded too often about washing our hands regularly, and being careful about touching our face after interacting with all the hotspots in airports and public facilities, including escalator guide rails, elevators, and waiting areas. I usually keep the air above my seat turned off just to keep warm, but now I see it’s possibly a good idea for other reasons as well.

I myself have become a firm believer in keeping myself thoroughly hydrated when I travel and participate in tradeshows and face-to-face events. It keeps me frosty mentally, as well as much more healthy!

Anybody else have tips for keeping healthy while traveling or participating in face-to-face events?

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Directors Chairs: Holiday Gift or A Way to Improve Tradeshow Results?

I’m only partly speaking tongue-in-cheek in suggesting a Directors Chair as a holiday gift. One of our clients, who finally replaced an endless stream of rentals with a portable display, received a chair the following holiday season from a grateful staff.

Such a “gift” to your sales or field marketing staff — or yourself, if that’s your role — could likewise be considered a gift to your organization by helping achieve your tradeshow or event objectives.

Let’s get this over first — it’s always better to be standing rather than sitting in your tradeshow booth. It shows you’re available — ready to walk over, shake hands and start a conversation.

Sometimes, however, you’re faced with a multi-day show and not enough staff on hand to rotate as you’d like, or there are gaps when attendance in the exhibit hall lags. And let’s face it, sometimes we just need to take a load off, and give our legs and feet a break.

Even so, you don’t want to have anyone sitting in your booth in a regular height chair, especially slouching behind a table.

It sends the wrong message. It says someone is much more interested in their own comfort than their visitors. In addition, a table creates a moat between you and your visitors. It causes doubt that you really want someone to stop and talk with you.

A Directors Chair will set up a different dynamic.

The height of a Directors Chair positions you at or near a standing elevation, signaling a willingness to engage, so anyone entering your space will feel more comfortable approaching you.

At the same time, after grabbing a brief break, you — or your staff — will be prepar moved ed to handle visitors to your booth in a more energized, friendly, and professional manner. The result will be not only greater comfort, but almost certainly a larger pool of qualified leads.

So, call it a holiday gift or not, but both booth staff and show results can benefit from bringing a Directors Chair or two into your booth!

Directors Chairs and Stools Made in the USA

We have a very special relationship with an American manufacturer of Directors Chairs and  wooden stools that we rely on because they provide great quality, a lot of options, and excellent service. We truly like being able to offer their products to our clients.

Custom-made to order in the USA using American Beech hardwoods, these chairs are available in 3 styles and 3 heights (the 24 in. and 30 in. being recommended, as mentioned above).

By adding a logo or message using one of four decoration methods (embroidery, screen printing, thermal and photo film transfer) and selecting from a range of material colors and frame finishes, your chair will fit into any environment.

If you agree that giving your sales or field marketing staff — or yourself — a directors chair would make a worthy gift and also help achieve your goals at upcoming tradeshows and events, there’s still plenty of time!

Ready to take a look?
http://www.imprintedoriginals.com/pages/trade_show/director-chairs.htm

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Could A “Moat” Destroy Your Tradeshow ROI?

BOOTH SETUP TIP
The Case of the Mysterious ROI-Destroying Moat

This happens all too often at trade shows, and it’s heartbreaking.  A simple but major mistake leads to disappointing results.

Here’s the situation:  a business spends good money to purchase a display and have it professionally designed  to catch the eye of its best prospects so they will stop and start a conversation.

But then, without a second thought, the table that the trade show has provided is placed across the front of the booth space, with piles of literature and/or promotional products scattered across it, and salespeople sitting behind it.

Here’s the problem:  instead of using their entire space to interact with prospects, to get to know them better and gain their confidence, these exhibitors have essentially set up a moat – with their sales force stationed like defenders of the castle on one side, and their prospects on the other side, stuck in the aisle.

With such poor possibilities for genuine interaction, it’s unlikely that enough useful information will be collected to turn the people who have passed by the booth into genuine leads.

The ROI from such a show will almost certainly be low, and another exhibitor will conclude “trade shows don’t work for me”.

How can you make sure not to make the same mistake?

  • Design your booth layout in advance.
  • Train your staff on how to optimize the use of your space.
  • Situate your table to the side, if needed; never sit behind it!
  • Don’t leave literature or promotional products sitting around – be sure to swap them for a business card or badge swipe.

What if – as an occasional client of ours insists – your prospects are touchy-feely, non-verbal types (think engineers) and you think it’s easier to start a conversation if product is “close by”?

Even if physical props are important to engaging your prospects, you still don’t want to block the entire front of your booth. Use a small table as near to the front of the booth as you find necessary, and then if you need more table or counter space, add it to the sides.  A counter-height cocktail table can be a perfect compromise which sets the right tone.

The moat makes your prospect a long-distance audience.

Taking away the moat makes a conversation easier to start, and reminds you or your booth staff that the point IS to invite your prospects into your castle territory.

If you would like more detail on these points, or help with your particular booth arrangement  — feel free to give us a call.  We’re always happy to help with your Exhibiting Success!

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Deborah Elms is CEO and head of the Trade Show and Event Division of Imprinted Originals.  She is passionate about helping businesses and non-profit organizations create and retain customers through the effective use of tradeshows & events.

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DO YOU HAVE YOUR “HTTPS” ON?

Just a quick non-exhibiting tip for all the road warriors out there on their way to or from tradeshows or conferences.

Never assume you are getting a secure connection using any public wi-fi network in an airport or coffee shop, that protects you from snoops nearby, when you access your email or other websites.

Signing up with a password?  That was just about getting you to pay for the service.

There are some things you can do.

Best case would be that your IT department has prepared you with a VPN (virtual private network).  Next, there are some software products that can help.

If it’s all up to you – you should know to look for the HTTPS:// (with an S) for secure system before and during any session.

For a lot more detail on what to look for, why and what to do about it, I recommend this article from NetworkWorld:  How to Stay Safe on Public Wi-Fi

Keep the results of all your hard work preparing for and following up from your events safe!

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Deborah Elms is CEO and head of the Trade Show and Event Division of Imprinted Originals.  She is passionate about helping businesses, non-profit organizations and associations create and retain customers through the effective use of tradeshows & events.

She is also a veteran of a couple of decades of working in the world of software development so Imprinted Originals “Speaks Geek” when it comes to exhibiting at tradeshows and events!

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