Planning

Tradeshows Do Work If Exhibitors Get Training (& Organizers Should Help)

Expo, conference and trade show organizers - do you really want to help prove that "trade shows don't work"? Trade Shows Work -- When Done Right ...
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ELEMENTS OF TRADESHOW PLANNING

Tip of the Iceberg Are you new to tradeshows or having a tough time getting the results you're looking for? Success starts with understanding one ...
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GOAL? OR WISH?

"A goal without a plan is just a wish." (Antoine de Saint-Exupery) Experience seems to bear out the wisdom of this quote. I've known people ...
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PREPARING FOR YOUR TRADE SHOW

The Scene: Lugging a bag bulging with brochures and giveaways, a prospect heads towards you. Their glance roams your booth. You have less than 10 ...
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EFFECTIVE TRADE SHOW FOLLOW-UP

There are only three important things to remember after a show: 1. Follow-up 2. Follow-up 3. Follow-up. TURNING LEADS INTO CONTACTS and RELATIONSHIPS INTO SALES ...
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