Which part of the iceberg is dangerous?
I often say to clients, and when presenting to tradeshow newbies: thinking about a tradeshow or conference in terms of “the day of” is like thinking about an iceberg in terms of what you see above the water.
It’s only the tip of what’s going on, and if you avoid thinking about (and handling) the rest of it, you are likely to have a very bad experience!
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Deborah Elms (@D_Elms) is CEO and head of the Trade Show and Event Division of Imprinted Originals. She is passionate about helping businesses grow by creating and retaining customers through the effective use of tradeshows & events, including high impact, professionally designed display booths, promotional marketing and guidance on what works and what does not.