STRATEGY

Ready for Fall Tradeshows? An Exhibit Manager Checklist

It's not really true that tradeshows go away for the summer and suddenly come to life in the fall. But folks might be excused for ...
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Looking Past the Tip of the Iceberg: Tradeshow Planning for Success

Which part of the iceberg is dangerous? I often say to clients, and when presenting to tradeshow newbies: thinking about a tradeshow or conference in ...
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Using QR Codes For Trade Show/Event Sales & Marketing

Are QR codes just a fad -- or on their way into the mainstream? How can you use them to turn that glance from a ...
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THE “NEW NORMAL” IN TRADE SHOW & EVENT MARKETING

I recently attended a presentation by sales expert Duane Cashin,  which riveted the entrepreneurs at the TAB Long Island Prosperity Series on March 9th, 2010.  ...
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GOAL? OR WISH?

"A goal without a plan is just a wish." (Antoine de Saint-Exupery) Experience seems to bear out the wisdom of this quote. I've known people ...
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