Tag Archives: New Ideas

What’s Up? Tradeshow Giveaways – New Promo Product Ideas

I’m always on the lookout for new and different ideas for tradeshow giveaways and client gifts.  Here’s a few that caught my eye at a recent trade show geared to sellers of promotional products (also known as ad specialties).  For variety, they include tech, kitchen and pet based ideas.

Tech Promotional Gift Ideas

OK, no surprise, these get a lot of my attention because many of our clients are techy and/or sell to techies.  Plus I’m a geek myself from way back when.

  • Phone Holders

The Griptyte Stand holds up any smartphone or mp3 player, without magnets, at a great angle for reading or glancing at on your desk, and has a nice sized message area.

The idea is not new, but many existing products are cheesy, in my opinion.   This stand works great on my desk.  I predict these will be kept and used.

  • Headphones, speakers and docks.

Also not a new category.

But I like that everything is getting more compact, less pricey, and frankly easier to carry around or use.

  • Styluses

Actually I saw some styluses at the show, but our favorite is the one we just did for a longtime manufacturing client of ours. So I’m showing it.

Dual function design means you get a “capacitive” side that works with all touch screens including phones and tablets, and on the other end, a traditional stylus for PDAs or for IRL keyboards.

  • Tablet holders with built-in keyboards

This one grabbed my eye even though it would be more likely to be a raffle prize than a giveaway at a tradeshow, based on its price.

It  would also make an awesome gift for a client, important prospect or sales person.  They’re never going to throw it out.  Unless someone else already gave them one already.

Office Products

  • Really big highlighters.

Nowhere near as sexy as tech.   I thought these huge highlighters were a fun idea any way.

If you have prospects or clientele that need ’em and don’t want to lose ’em, these 8 inch-long highlighters will definitely stand out, be used, and keep your message front and center.

Kitchen Products for Promos?  (Really? Yes, really.)

In talking to one of our long-time vendors – they sell the best pizza cutter in existence – we got reminded that people have been hunkering down in their kitchens lately and do a lot more home cooking.

  • The World’s Best Pizza Cutter

Gifts for the kitchen don’t have to cost a lot, and there’s a pretty good chance they’ll be kept and used where they’ll be seen often.

I’m showing the latest incarnation of the greatest pizza cutter in the world, but we also sell a lot of corkscrews, wine bottle caps and … You get the idea.

Pet Products – Another “Sticky” Category

Pet products is a fairly new category of product for the promotional market.

  • Paw-shaped Pet Food Scoop with Clip

We all know how much people spend on their pets these days. With that in mind – how likely are they to toss out a gift that could make Fido or Fifi’s life more comfortable or less time-consuming for themselves?

Pictured here:  paw shaped pet food scoop with 1 cup capacity that also tightly seals pet food bags with a clip.

Interested in more ideas?

Search for More Tradeshow Giveaway Ideas

We have two search options for you:

Example categories: Tech, Trade Show, Green and Holiday Products.


You’re always welcome to give us a call and we’ll help you develop or track down a great idea.  Tell us your target audience, your industry and your theme or message, plus a budget and a quantity.


Related topics:





Exhibitor2012 – The Tradeshow and Exhibit World Gathers & Makes Its Own Show

Exhibitor 2012 came early this year, the first week of March, almost as if to show how eager the members of the trade show and exhibition world are to head out of the doldrums of past years.  And the results seem to suggest we are well on our way.

If you don’t know, Exhibitor is a trade show “of and by and for” the tradeshow industry: including exhibiting companies and their marketing mavens, as well as the manufacturers and distributors of products and services.

Imprinted Originals Goes to Las Vegas for Exhibitor Trade Show

Imprinted Originals management treks to Exhibitor every year or two, motivated by the desire to visit our existing manufacturers to see “what’s new”, track down potential new suppliers to see who has “the right stuff”, check out the competition.  And keep an eye on the trends.

We sound pretty much like any attendee at any tradeshow, right?

Which is part of the point – being on “that side” of the show.  Of course, with us, it’s something of a “busman’s holiday” as the booths themselves “are” a large part of what we come to see.

While Deborah the Marketing Director glad-handed company representatives in each booth, and talked product benefits, target audiences, and positioning, Veronica the Creative Director poked around and looked at all the details, the stitching, the materials, the print quality and the overall look. Together we vetted the businesses and their processes, as well as approving (or disapproving) the products being shown.

The Results of Our Vetting Process?

Foremost in our minds was to check in with our main manufacturing partners, and we were not disappointed.

They had the right answers to our questions and were eager to step up to client challenges we presented them. We liked the quality and range of new offerings, ranging from very portable through island sized modular booths and rental design properties. And it’s always great to see the folks we work with over phone and email, in person.

We also were able to look closer at products from other vendors.  There the results were mixed.

One potential new resource (that we “met” for the first time at the show) was crossed off our list when the “white glove” approach revealed they’d dressed their own booth in a sloppy way.  There’s no way we could trust them to provide the quality and reliability we expect, if that’s the best they can bring to a show like this.

In another case, a supplier of one product we are happy to represent is trying to expand into truss systems, and the result was not pretty.  We will stick with our current supplier, whose products are solidly built in the US, look great and carry a lifetime warranty.

On the other hand, we ran into a supplier we had used for exactly one job (in a rush situation).  His was a small but well-prepared booth. Our client had been very happy, and so were we when we looked more closely at what else he could offer.   We also liked what he had to say about his company’s business practices – predictable, based on quality and focused on support.  His products will be coming on board in a bigger way as a result.

Last but not least, there were specific exhibitors we went to the show to check out.  Based on what we knew, we wanted to add their product lines, but – there’s nothing like experience first hand and face-to-face for this kind of evaluation.

The good news is they did meet our standards, and as a result we are expanding our offerings with some very exciting new product lines which we will be introducing this spring and summer.

What Were the Trade Show Exhibit Trends ?

Part of attending any trade show is looking for trends in your industry.  You can see if you’ve been keeping up, and if there’s anything new you should be tracking down.

This year – I wouldn’t say there was a lot of new new things.  Some people seemed to be disappointed by this.

The biggest “trend” in my eyes was actually balance – nothing over dominated the show.  Last year it seemed everywhere you turned, it was about technology and electronics; the year before it was “green”; and before that it was fabric and extrusion. 2012 feels like a year in which what have been “new ideas” got the validation of being continuing trends.

But don’t get me wrong, there were new ideas and new approaches this year, with new fabric booth systems options, event technology that’s less about promises and more about results, and the evolution of lighting options.

A More Normal Booth Size Distribution

One thing that struck me in 2011 was the huge number of 2-story 20×20 booths.  It was as if the manufacturers were all trying to signal a positive trend, that tradeshows were coming back, without sticking their necks out too far.

In 2012, there was a much more organic distribution of booth space sizes.  What had been a 10 foot booth for a few years, might now be a 20 ft inline.  20 foot inlines grew to 30 ft.   And the 20×20’s that had been stacked up in a line, like a parking lot full of double-decker buses grew in 2012 into true island booths.

Fabric Display Options

Fabric of course retains its prominence in the design world because of its flexibility, ease of use and light weight – and now can be handled with extremely large format printers.  What was a bit new this year was that fabric didn’t have to dominate to make the point – so there is a balancing of fabric and form.

What were custom ideas are now being turned into systems and kits that can be used in semi-custom designs like the ones we specialize in.

Representative of some of the new fabric booths and display product lines we are bringing on board:

Event Technology

Event technology remains important, but now it includes a balance of large touchscreens and iPad/tablet kiosks of all sorts, which we’re excited about because let’s face it – with a large percentage of enterprise technology and manufacturer clients, we deal with a lot of requests for these tech display options.

Booth Lighting

Everything was not LED lighting (was that last year or the year before?) but LED was used in  creative fashions.

One of our lighting companies’ booth programmed their lights to outline a 6 foot high light bulb which changed colors.  Another had a display “cube” with internal lighting that could be set up to rotate its colors or otherwise grab attention for an exhibitor’s products.

And backlighting can now be fabric panel-specific at a very reasonable price for one of our client favorite portable displays, the Xpresssions Snap.

There are lots of opportunities for impact using light and color!

Trade Show Best Practices at Exhbitor2012

One thing that stands out at industry tradeshows is whether exhibitors there practice what they preach – do the conferences themselves use (or even invent) best practices?

Here’s two that impressed me this year:

  • After the show, I was emailed the list of booths that scanned my badge. It’s incredibly smart to give the attendees the same information that the exhibitors are getting. And it was refreshing not to have to wait for exhibitors to get back to me to have this information so I could reach out myself.
  • Exhibitor Media Group – the magazine publisher behind the Exhibitor shows – always publishes pictures of “Best in Show” booths and New Products (as submitted by exhiting companies).  This is a slam dunk – they publish the magazine Exhibitor in hardcopy and on the web.  I noticed this year they went a step further and published pictures taken at the show of each booth next to the name of the exhibiting company. (it’s possible I simply realized this for the first time this year).  This is very supportive of both of their sets of customers – the exhibitors as well as the show attendees.  This should be a new standard practice to keep the connection going between exhibitors and attendees.

The Exhibitor Show’s Statistics – Harbinger of What’s Coming in 2012?

You can probably tell from my comments that this felt like an even more positive year than 2011, where the optimism felt just a bit forced.

And the stats about the show apparently bear me out.   There were 12% more exhibitors in 2012 compared to 2011, as well as 9% more attendees.  The show floor was expanded twice to account for new and larger booths, including the growth from 53 to 65 exhibit spaces larger than 20’x30′ .

I’m looking forward to seeing what 2012 brings to the world of tradeshow exhibiting.

Why I Love Tradeshows – If It’s Not Obvious

If why I love, and believe in, tradeshows is not obvious from the above, I’ve done a very poor job writing this piece.

What we gain as a business from attending tradeshows in our industry is irreplaceable. I find it hard to imagine any industry or profession where learning about new products, services, skills and/or trends is not equally important.

Many of the businesses whose booths we visited gained from their new or expanded relationships with us.

And our clients, current and future, gain when we attend industry shows. Expanding our product and service options, and deepening our skillsets,  allows us to help them achieve greater exhibiting success at their own trade shows and special events.


Written by Deborah Elms, head of the Trade Show and Event Division of Imprinted Originals.  She is passionate about helping businesses and organizations create and retain customers through the effective use of trade shows & other face-to-face events.


Using QR Codes For Trade Show/Event Sales & Marketing


Are QR codes just a fad — or on their way into the mainstream? How can you use them to turn that glance from a prospect into meaningful engagement at your next trade show, conference, and other face-to-face event and move them down your sales pipeline?

Here are my suggestions for both event organizers and exhibitors,  plus some links to more resources.  And the offer to help you move in this direction, of course.

What are QR codes?

Just a brief explanation, if you have never seen a QR code, or have seen them but don’t know how they work.

QR stands for Quick Response. It’s a kind of bar code, similar to the ones used for SKUs on retail products, but able to carry more information. What makes them quick is that someone with a smart phone just takes a picture, which an application on the phone translates into some kind of action, usually taking them somewhere on the Internet.

Typically the application brings up the URL of a landing page with anything from a poll to a coupon to a white paper to a video.

How Might It Work for You As a Tradeshow Exhibitor?

The most basic advice for exhibitors is that you want as much interaction with your tradeshow booth visitor as possible. Factors which impact interactivity include how many people are staffing your booth, your pre-show marketing, your in-booth promotional activities, the complexity of your offer, and the length of your sales cycle — plus who your target audience is.

QR codes will not replace the primacy of human-to-human contact.

They can supplement it by allowing you to create additional targeted touch points.  You get a prospect to move themselves from a glance to a more engaged interaction, which you have devised for them.

How QR Codes Are Being Used Now

  • Retailers are moving people from advertisements to micro sites for specific offers or to sign-up for more information on items of interest.
  • Manufacturers use codes to serve up a specific page for instructions based on their particular purchase.
  • Starbucks has created an essentially two-way application, where people add money to an account which is deducted when a barista scans the customer’s personal QR code on their phone.

How Can Event Organizers Use QR/2D Codes?

  • Invitations. The first obvious application has been to include QR codes in printed invites, so potential attendees get to information quickly and can register right then and there, or easily get back to the sign-in location.
  • Registrations/Check-ins. A second use, still taking hold, is to speed up in-person event registration and check-in lines by including QR codes on confirmation sheets attendees print and bring with them

Other opportunities:

  • Name Tags. Add codes to name tags so that not just exhibitors can scan attendee name tags, but attendees can share contact information amongst themselves easily.
  • Sponsor Call-outs. Provide as a benefit for sponsors — in show materials, on websites and as a special mark within their event display area.  Use in event journals or show listings to provide a map to the sponsor’s location or special offers they are providing.
  • Temporary Tattoo/Icebreakers. Lara McCulloch-Carter mentions several more options in her in her Ready2Spark blog entry on Event Planners and QR codes (see link below).  I liked her suggestion to use codes as temporary tattoos, with 2 people sharing 1 code, so that finding each other works as an icebreaker in large events.

How Can Tradeshow Exhibitors or Event Sponsors Use Codes?

You can use QR codes in easily integrated ways, including your pre-show marketing, at-show promotional activities, post show follow-up, and even booth graphic design to help you deepen your connection and keep it moving forward.

  • Event Landing Page. Have at least one QR code that leads to a particular landing page for each event,  allowing you to hone offers and help you track results by campaign.  Note that you can keep updating information after the event to keep the interaction going.
  • Incorporate in your Graphic Design.  You can integrate a QR tag within your major graphic display to carry a major message or simplify getting information to people unlikely to pickup and carry printed materials back to the office or home.
  • Multiple Products or Services? Even better — especially if you have multiple products or services which you are highlighting or demonstrating — have a separate code at each kiosk or as a standalone display, with a unique QR code for each specific item.
  • Pre-show Campaign with PURL Driving Customization. Include a barcode on your preshow postcard or e-mail which drives a prospect to a PURL (private landing page), where they enter their interests, create their own code, and then, at your exhibit — your booth staff only needs to scan that code in order to direct them to the correct person to talk to, or a specialized demonstration or other personalized attention.
  • Personalized Rewards. Especially in the case where you want to drive a prime prospect to their PURL and get them to your booth — promise and give them a great gift.

Other ideas:

  • Marketing Collateral. Include a QR code on your business cards or sell sheets
  • Build Buzz with Wearable Codes. Wear your code — or better yet, let your prospects wear it on a brightly colored giveaway such as a shirt or cap or button — with a great tagline to catch interest and make others want to scan it and get one of their own.
  • Social Media. Offer a way that attendees can “like” your FB page or sign up for Twitter feeds or otherwise connect via social media sites.
  • Convenient Gifts. Offer prizes which will be sent to the office instead of having to lug back from event, based on tiering of gift, of course.
  • Activities. Set up treasure hunt or other interactgive game, possibly with your marketing or channel partners at show.
  • Promotional items. Get your message back to the office with a QR code, which is especially important if you do not have direct contact with the decision-maker.
  • Make Them the Star. Take a video or picture of a prospect, maybe with a celebrity, and post it to a PURL which will be accessible using their scan. Of course this needs to be after they have participated in a presentation or demonstration, or otherwise qualified themselves or you may be over run with non-qualified participants.
  • Beyond the Booth. Does the show offer opportunities for hall banners or floor space for use for advertisements? Post a QR code which will lure them in.


  • Be Helpful. Don’t assume everyone has a QR reader or smartphone. Be sure to include information on how to download a reader for those who have smartphones, and post website URLs for those who do not.
  • Be Visible. If you can, send them to a .mobi site or, at a minimum, a page friendly to phones! Be wary of Flash, large documents, and awkward placement on the page as these can negatively impact your results. And needless to say, there must be cell phones reception.
  • Be interesting. Don’t forget to include specfic benefits and acall to action.
  • Test! Use a/b testing and don’t forget to make sure your code works as planned, using a range of QR code readers.

Wave of the Future? Or a Fad?

QR codes have been around since the mid-1990s but their use was limited while phone cameras and technology caught up with them.

How far they go now, as smartphones become more ubiquitous, is anybody’s guess. I believe there is such potential to create interactions which empower the prospect and allow for smart marketing, that their use should be explored, and not just by the “big kahunas” but also smaller, nimbler exhibitors and event planners who want to step ahead of the curve.

Need Help Implementing QR Codes at Tradeshows and Events?

Feel free to shoot questions my way.

Imprinted Originals can help with design and production of booths, displays, accessories and promotional products which carry and utilize QR / 2D codes.

We also partner with experienced event planners, marketing and branding gurus, and printing, direct marketing and fulfillment resources with customization experience that I can recommend.

More information:

Lara McCulloch-Carter’s Ready2Spark blog:  QR Codes for Event Planners — many additional event-oriented ideas

From Mashable.com:  HOW TO: Create and Deploy Your Own QR Codes and 2-D codes: The 10 Commandments for Marketers


What’s the News about Tradeshow Exhibiting? Notes from TS2

I made my way to Boston a few weeks ago for The TS2 Show, also known as “The Tradeshow for Tradeshows”, one of two primary annual shows within the industry itself.

Since we are expanding our reconfigurable, island booth and rental offerings, it made sense to take advantage of what makes trade shows irreplaceable — being able to investigate new vendors and get an up close view of potential new exhibit products, to make sure they meet our standards for quality, impact and usability.

That effort was very successful — we have many exciting new product offerings.  We are still in the process of adding them to our website and in our “Introducing … ” new products blog category, but they are available now.

Exhibitors at this show include both manufacturers reaching out to companies to resell their products and companies like ours, looking for new and updating existing clients.  In addition, the show offers a great opportunity to check out what’s new, what’s working, and what should probably be avoided.

I will highlight some of my impressions from the show, as a way to share some current trends.

Illuminated Fabric Displays

There were wonderful examples of some of my favorite new products in use– illuminated fabric displays.  Created with beautifully “living” dye-sublimated fabric graphics, backlit and side-lit within handsome aluminum supports, these products provide a true high-end look at an almost unbelievably affordable price.

Sized in portable dimensions, tower and custom sizes — they can add emphasis to an existing booth or can be put to work in a central role within newly designed structures.

One example of this type of product — at a size perfect for highlighting a key message, introducing a new product or service, or simply reinforcing the brand visibility — can be seen here:  Double-sided Backlit Fabric Lightbox Display.

Note: there are also Tower and custom-sized versions available, not yet on the site.

Creative Uses of 10′ x 20′ Booth Spaces

An in-line booth which consisted of an approximately double-height backdrop was quite dramatic in a relatively small space. I thought its hodgepodge design, meant to show an array of effects, may not have made the best use of it, however.

Even more interesting, to me, were Island Booths created in 10′ x 20′ spaces.

One used its wood-colored flooring very much like an island, positioning at its center what would normally be a cabinet style display for the back of a booth. Props of lobster traps were positioned around the booth to support the theme which was nautical, also well represented within the display design.  Staff correctly positioned themselves facing in the different directions to engage with passersby.

Another 10′ x 20′ island booth was used to show off features of the exhibitors’ offerings using three distinct elements in a way that suggested a larger booth but left open spaces for visitors to walk in from any direction and engage in conversation with booth staff. This setup reduced costs involved in shipping, drayage and set up, while still projecting a much larger and very finished look.

Even the larger footprint island booths seemed to accentuate their open space at this show, rather than walling in their “turf”.  Chances are some exhibitors were given upgrades to larger island spaces, which could account for less “display” per square foot of booth, but the net effect was quite positive. It felt good not to be hemmed in, and allowed for more natural interactions.

Social Media on Tradeshow Floor

Professionals in the tradeshow, meetings and events industries are paying a lot of attention to social media tools, and the benefit they bring both to show organizers and exhibitors.  So of course there was a Twitter hashtag promoted by the show organizers, and used widely by electronic “participants” from afar and on-site.  If you do a search at search.twitter.com using #TS2show as your query, chances are you may still find comments being made weeks later.

I was also impressed to discover that the Boston Convention and Exhibition Center’s twitter handle @bcecnav was actively engaged in providing information throughout, alerting us to lunch hour, where there was free coffee, and when shuttle buses were available, etc.

The InZone

Then there was the InZone — a 40′ x 40′  space dedicated to gathering, entertaining and educating an interactive “hybrid” audience, made up partly of tradeshow attendees and partly those who watched via video feed and participated via Twitter and other online communities.

A professional tradeshow presenter (Emilie Barta, interviewed elsewhere on this blog) led conversations between experts and end-users about tradeshow and social media topics, especially but not exclusively focusing on the technologies and techniques which were making this experiment possible.  In addition, many of the participants who had previously “met” through networking using Twitter groups such as #eventprofs or #engage365 were able to have a well-appreciated face-to-face conversation.

This was basically a pilot for a concept that associations can use at their conferences, or an exhibitor seeking to create special “buzz” at an important show could implement.  There is great potential in this idea.

To see videos from the InZone, and learn more visit: http://ts2.3d-mediagroup.com/index.php .  And yes it  had/has its own Twitter hashtag #inzone.

I have yet to write a blog entry about my experiences participating in and helping create these kinds of hybrid events – but it’s coming!

Electronics and Event Technology

There were a range of electronic products for lead capturing, as well as interactive and 3-D displays for when it is impractical to bring actual products for demonstrations.  Many of these either used or mimicked iPad or Smart Phone technology.

There was also a product which provides Internet access for a reasonable rental fee — look out convention centers and exhibition organizers in the habit of overcharging!

I look forward to addressing some of these new products in a later blog entry.

Also Worth Noting

Let me mention a few other things that I believe are worth noting from the show, even though not brand-new ideas.

Not surprisingly, based on the work we’ve done for our own clients the last several years, the show was dominated by fabric booths and display components, including portable booths such as: Xpressions Snap, Entasi, and HopUp, as well as reconfigurable and rentable extrusion frames with silicon edged graphics (SEG).  There is good reason for that — lowered shipping and set up costs, ease of use, dramatic results and versatility appeal to essentially all exhibitors these days!

Though sometimes experts warn that using colored carpeting which contrasts with the show’s can create a barrier to attendees entering one’s booth, what I saw reconfirmed my experience that a well chosen color scheme which coordinates flooring with a booth’s graphical theme or coloring can have a quite positive result.

It is so easy to install one’s own wood-style flooring tiles now that there were several booths where exhibitors used it successfully to highlight their space.  It’s also worth noting that we now can offer standard carpeting and carpet tiles that are “green”.

What’s A Tradeshow Without Giveaways?

One odd thing I observed was a booth which made a very big deal about having barrels of beach sandals of different sizes to give away — but made no connection between them and any theme, message, or action item that I saw.  And I can think of so many ways to tie a message to those particular gifts!   It seemed to be a lost opportunity to create a deeper impression.

On the other hand, I will admit that a small part of my choosing to attend the show on the first day that the exhibit hall was open was an offer made by one of the exhibitors, “free flexible keypad for the first X visitors to our booth”. Despite the fact that I can get a sample of almost any promotional item for free or at a reduced cost, it set this exhibitor apart and motivated me even that slight bit more to get to their booth early enough to snag one.

The Boston Convention and Exhibition Center

This was my first visit to the new Boston Convention and Exhibition Center and from what I saw I was impressed.  They seem to be dedicated to providing a 21st century electronically-enabled experience — complete with Twitter handle and messaging mentioned above.

It’s also extremely handy to get to the BCEC from Logan Airport on the T via the Silver Bus Line SL1, and it only takes a few minutes.

Even though TS2 was smaller in size than previous trips, I found it very worth my while.  Participating in industry shows doesn’t just help us, it enhances our ability to support our clients exhibiting successfully at tradeshows.  I could only capture the tip of the iceberg here but I’ll be sharing more with clients throughout the fall season I’m sure.

Because someone will ask – the other major industry tradeshow is Exhibitor, held in March in Las Vegas and much larger.  I was disappointed this year to see that social media was not used particulary effectively by organizers or exhibitors in 2010, but I predict that will change in 2011.  If you are looking for implementation ideas, or help – feel free to reach out to us!


Deborah Elms is CEO and head of the Trade Show and Event Division of Imprinted Originals.  She is passionate about helping new and growing businesses, non-profit organizations and associations create and retain customers through the effective use of tradeshows & events.

Twitter:  http://twitter.com/D_Elms
LinkedIn: http://www.linkedin.com/in/deborahelms
Exhibiting Success: http://www.imprintedoriginals.com/blog



Inspired by a trip to the largest promotional products tradeshow on the East Coast – ideas for more impact for YOUR brand at YOUR trade shows (besides the booth):

#1 – Electroluminescent Illuminated Branded Apparel

Definitely an “eye-catching” idea: a T-shirt or Cap branded with your logo in lights which flashes to the beat of your selected song!

“The next big thing in branded outerwear” – shirts and caps with integrated light technology to flash designs or text in a predetermined pattern.  Custom or standard designs.  Minimum quantities required.

Available for certain thin illuminated display applications in booth design as well.

#2 – The WOW! Customized, personal “concierge” service branded just for you!

Turn your booth visitors (or other prospects and clients) into VIPs with the WOW! Card, which provides customized “concierge” service, branded not just with your visual logo, but also your name and 2 messages within each of their calls for assistance!

Recipients call a toll-free number to access live personal assistants 24 hours a day, with the response branded with your company name and book-ended with your customizable greeting and closing messages on every call.  Your recipients will keep these cards close at hand and then use them to call for on-the-spot answers.

For traveling tradeshow visitors, think how appreciative they will be when they can get nearby restaurant recommendations and reservations, hunt down tickets for sporting events, and get gate or flight updates.  Not to mention, settle bar bets or get directions to the rental car lot when they’re running late!

Still not sure what it’s about?  Go check it out for yourself here – WOW! Branded Personal Assistance.

Be sure to sign up for a complimentary demonstration … and if you need help thinking about what to ask – here are examples of popular requests.

#3 – Ideas which are not brand new but are still cool, and definitely bring folks into your booth:

* All kinds of things to help your traveling prospects cope with life on the road … including folding maps with location-specific information on one side, and custom information about your company, products or services on the other.

* Puzzle pieces sent in pre-show mailings, to be checked against a “prize board” in your booth.  Choose how many “grand”, “second place” and “consolation” prize pieces are sent out.  (And select prizes your target customers will want to collect!)

* Non-slip grips for cell phones and other electronics will be kept for the life of the object.  Now available with “recovery-for-reward” tags with over 85% of lost items recovered, at no added cost, and no annual fees or charges for end users.

* Completely custom ideas – which we can source reliably for you.

Of course, you can always call or visit our website for additional ideas!

And if you still haven’t taken a look … go on, check it out – WOW! Concierge Cards