STEP RIGHT UP …. TO A NEW LEVEL OF PRESENTATION!
Skillfully used banter, a winning personality, and an engaging manner are all tools the smiling woman uses to draw people into your booth.
Then she presents a carefully crafted demonstration of your new product or most profitable service – as she has at regular intervals, unflaggingly and adroitly, for the past two days at your number one industry trade show.
Who is this woman, what is she doing there, and what can she help you achieve?
She could be one of any number of presenters but let’s say it was Emilie Barta, one of the top trade show presentation professionals in the country.
I spoke with Barta recently, after having made her acquaintance through tradeshow-oriented discussions in “Twitter”. Of course, I was looking for input on how she, and others like her, could help my clients.
“Launching a brand new product, introducing a new version of an existing product, doing something different than your competition, and ensuring that attendees know about your service offerings are just a few ways in which a professional trade show presenter can assist you in your trade show marketing efforts”, Barta told me.
She continued, “numerous studies have shown that trade shows offer one of the most cost-effective ways to reach a large number of prospects, all at one time, all in one place, so why not work with someone who can take full advantage of that situation?”
Why not just use your own staff?
First, this sort of focused, dynamic exchange may be a stretch for them, and you’d be better off hiring a high energy professional who is an expert at gathering a crowd of attendees and keeping them engaged while answering individual questions.
In addition, the time professional presenters have spent learning about your products and services means they can help pre-qualify prospects before handing them off to appropriate company employees.
This means your staff can focus their time where they will produce the greatest results: creating relationships with “hot leads” in more detailed conversations and connecting more deeply with existing customers.
Professional presenters can also help in tradeshow preparations.
They can assist with honing your message into an effective script, as someone who has been there/done that and knows what works.
They can provide invaluable input, working with your booth designer, on strategic staging layout to optimize traffic flow, interest and interaction with your booth staff. And they can even help select appropriate giveaways to reinforce your message well after prospects leave the tradeshow.
And one last thing I learned from Emilie Barta? Services such as hers probably cost a lot less than you think. A focused marketing message + great booth design + a well trained staff + a professional presenter = a recipe for success!
Presenters are one of several alternatives to supplementing your booth staff. We’d be happy to help you learn more about these options and introduce you to reliable pros!
PS – For more, read Barta on 10 Reasons to Have a Presentation in Your Booth.