| Trade Show Marketing Strategy: | Role of tradeshows and events within overall marketing strategy. Define goals, objectives, success criteria, and develop theme, messaging and integrated approach. |
| Trade Show Program Evaluation: | Evaluate prior shows and events to target areas for improvement with greatest impact on results |
| Trade Show Selection: | Locating, evaluating, and prioritize specific opportunties |
| Tradeshow Plan Development: | Customized timeline and checklists. Optional project management. |
| Lead Qualification: | Promotional Marketing, lead qualification and capture techniques, templates and procedures for follow up. |
| Staff Readiness: | Preparing staff for optimal use of booth time. |
| Promotional Marketing: | Custom promotional marketing programs |
| Social Media Integration: | Designing promotions and communications in all media |
