| Trade Show Marketing Strategy: |
Role of tradeshows and events within overall marketing strategy. Define goals, objectives, success criteria, and develop theme, messaging and integrated approach. |
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| Trade Show Program Evaluation: |
Evaluate prior shows and events to target areas for improvement with greatest impact on results |
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| Trade Show Selection: |
Locating, evaluating, and prioritize specific opportunties |
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| Tradeshow Plan Development: |
Customized timeline and checklists. Optional project management. |
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| Lead Qualification: |
Promotional Marketing, lead qualification and capture techniques, templates and procedures for follow up. |
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| Staff Readiness: |
Preparing staff for optimal use of booth time. |
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| Promotional Marketing: |
Custom promotional marketing programs |
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| Social Media Integration: |
Designing promotions and communications in all media |
