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TRADE SHOWS: WHY EXHIBIT? WHAT ARE THEY WORTH TO YOU?
Trade shows give you the chance to meet new prospects, reinforce existing customer relationships, and expand product or brand awareness.
But let's face it - trade shows also cost time, money and effort. When all of these are tight, you might be tempted to decide they just aren't worth it.
Before you decide trade shows just aren't worth it - take a look at some facts.
DID YOU KNOW?
The average cost to close a sale originating at a trade show is less than 2/3 the cost for leads from other sources.
75% of people attending trade shows arrive with
a specific goal in mind.
Closing a sale from a trade show lead takes an average of 1.6 personal sales visits versus 3.7 for non-show leads.
You can talk with as many prospects in an hour
as normally takes a day.
Bottom-line:
1. Trade
shows shorten the sales cycle so each sale costs less to close;
2. Attendees are arriving
these days to meet specific needs;
3. Shows are the next
best thing to bringing prospects to your office!
If 57% of attendees only attend one show a year, and 40% of the people at any show are first-time attendees - you have to ask yourself, will they meet (and remember) you or your competitor?
Do yourself a favor - exhibit at trade shows!
To be successful in making connections that lead to sales through trade shows and networking events, read our other Tips on Selecting, Preparing for, and Following Up After Trade Shows.
And if you need help - with your booth (from table top to20 foot gullwing) or with imprinted apparel, memorable giveways, or table coverings, call the Tangible Branding Experts at Imprinted Originals, LLC.
Sources: Center for Exhibition Industry Research, Data Strategies and Group, Exhibit Surveys, and Lorimer Consulting Group
